It is often true that people can expect a significant level of reliability and quality in the products and services provided by powerhouses in any industry. But the same qualities could also characterize the offerings of smaller businesses. And in some cases, these ventures have the potential to trump over their more large-scale competitors, as proven by the boutique communications consultancy firm 28 D.Tales Media Group, LLC.
This authority in creative communications specializing in public relations, digital and social media marketing, and brand management coaching for mission-driven brands, non-profit organizations, tech companies, and beauty and wellness retail enterprises, is the brainchild of Dominique “Nique Marchell” Samuels. Hailing from Trenton, New Jersey, Dominique is an African-American creative entrepreneur, brand communications consultant, digital storyteller, brand communications consultant, and scholar-practitioner.
Upon discovering a talent for storytelling, this fempreneur made a career change, pursuing a profession in the art of communication. And by banking on her competence in the field and in her belief in the power of words to influence people and inspire change, she established 28 D.Tales as a brand in February of 2019. Nine months later, her start-up would become a full-blown media company that would emerge as a standout in the industry.
At 28 D.Tales, its highly capable team members capitalize on their experience in utilizing the overlooked details of brands, teaching clients how to push the why behind their establishments to the forefront through compelling storytelling tactics peppered in various mediums, such as articles, photography, videography, copywriting, email marketing, and more.
By delivering strategic communication plans designed to attract its clients’ target audience, this fully remote company, established by twenty-two-year-old Dominique Samuels, has committed itself to the mission of elevating organizations. 28 D.Tales also aims to be at the service of multi-cultural non-profits, social entrepreneurs, mission-driven brands, social justice organizations, and technology start-ups.
Since its founding, it has received numerous acclaims for ensuring that every client’s needs are met, which is an assurance that larger companies may fail to deliver because of the scale of their operations. Treating the individuals and institutions that come under its wing as family, 28 D.Tales demonstrates expertise in strategic partnership development and comprehensive planning in providing viable solutions that incorporate detailed visual and narrative deliverables guaranteed to educate, inspire, and engage any target audience.
Dominique Samuels and the rest of the creative group behind the company take pride in the degree to which they value their clients and how they go the extra mile outside of the services brands pay for and expect. Moreover, as a Black-owned and women-led venture, 28 D.Tales also uses its ever-rising standing in the industry to uplift other Black-owned businesses. On top of several other factors, this move lies behind the growing recognition it is receiving thus far.
At its core, 28 D.Tales does not serve only as a communications firm. More importantly, it also acts as an empowering educational platform and an establishment dedicated to giving service and impacting communities. Recently, it launched its first inaugural internship program that helped students who either lost their internships due to COVID-19 or who have not been afforded an opportunity in the communications and media space. And in the coming years, it plans to implement more social initiatives while it remains a go-to institution in the creative communications industry.