Mark Weithorn, President of DPI Showcase and DPI SEO
DPIseo President Mark Weithorn explains how his digital marketing agency stays on the leading edge of website optimization amid rapidly changing expectations.
Search Engine Optimization (SEO) has become a standard strategy helping businesses gain visibility and website traffic. Traditional SEO practices like keyword utilization and metatags are important, but brands are now expected to create original content that resonates with their target audiences. Across the evolving digital landscape, creating unique authentic content is crucial to stand out against the competition. The ever-changing field of SEO demands vigilant attention and adaptation to remain relevant in this digital era, says DPIseo and DPI Showcase president Mark Weithorn.
In an interview about digital marketing in today’s age, Weihorn recalls SEO’s origins, describing the rise of search engines like Netscape and Yahoo in the 1990s, which created new challenges and opportunities for website owners.
“Before companies had multi-million dollar budgets for search engine optimization, people were using many tricks to get proper placements,” Weithorn says. “These tricks include(d) the infamous white text on a white background to embed keywords into their websites.” This was because search engine spiders were programmed to seek out specific words woven into website content. This practice grew excessive as website owners resorted to writing lists of keywords in white text to artificially push their rankings higher.
Eventually, search engines caught on and began penalizing them. Businesses then resorted to other SEO techniques like utilizing keywords and metatags. This, too, led to overuse, and today, it’s far more challenging for websites to stand out and obtain the rankings they’re aiming for.
For 19 years, DPI Showcase Websites has crafted websites exclusively for realtors. However, the company recently launched a new division, DPIseo, to provide SEO-focused services for business owners across various industries and locations; DPIseo Los Angeles focuses on LA-based businesses in particular.
One of the most effective SEO techniques, Weihorn explains, is understanding which social media platform a company should utilize. While many SEO companies’ offerings are relatively outdated, he says, DPIseo supports businesses through blogging and social media posting, helping them keep up with current trends in their respective industries. In addition, he notes that identifying the most suitable social media platforms and generating compelling, well-written blog posts to drive website traffic through those platforms is a tactic many SEO companies can’t or don’t provide.
“Linkedin and Facebook are more aligned with businesses with a serious tone as they yield more success for them, and Instagram is less effective due to limitations on backlinking,” Weihorn says. And while TikTok is wildly popular right now, he notes that it’s “mainly popular among younger generations like Gen Z, and it may not be the best fit for all businesses.”
“TikToz content can be time-consuming to make, and many factors must be considered,” he says. However, utilizing the right social media platforms can aid content distribution, increasing the chances of content reaching a targeted audience and contributing to each post’s lifespan; this, in turn, enhances brand recognition and reputation over time as it improves online visibility and encourages organic traffic.
“Many companies do not utilize their social media pages properly,” Weithorn says in a recent interview. “DPIseo’s unique approach to content creation combines blogging and social media posting, which further elevates businesses’ online presence above others and allows them to compete with multi-million dollar companies (even if they aren’t at that level themselves).”
DPIseo offers a full range of website optimization services to create long-term results and help businesses stay ahead of the competition. The company offers cost-effective packages with customized SEO techniques to help businesses flourish online. In addition, monthly reports are offered as part of their service package to monitor the performance of each client’s site. Each site’s performance overview includes updates on rankings in search engines, including Google, Yahoo, and Bing, as well as metrics on conversions, keyword data, and traffic.
By partnering with DPIseo, Weinhorn says, business leaders can expect significant website improvements.
