Discovering Emerging Stars and Championing Social Responsibility in the Consumer Packaged Goods Industry
Anaheim, CA / March 2024 / In the dynamic atmosphere of the 2024 Natural Products Expo West, Publicity For Good (PFG) emerges as a guiding force, spotlighting purpose-driven brands striving to leave their mark on the industry. Notably present were PFG’s esteemed client brands, including trailblazers like Dignity Coconuts, NATPAT, and industry veteran Dr. Schär.
As the leading PR firm specializing in promoting socially responsible consumer packaged goods (CPG) brands, PFG is on a quest to unearth the next transformative brand at Expo West. With a sharp focus on innovation and a deep-rooted commitment to social and environmental causes, PFG’s Heather Holmes is adept at recognizing and propelling emerging stars in the realm of purpose-driven business.
The highly anticipated Pitch Slam event provided an ideal platform for scouting talent. Held at 5 p.m. on Tuesday, March 12, at the Marriott’s Grand Ballroom F, the event saw fifteen promising brands vie for recognition as industry game-changers. Each founder took the stage, delivering a compelling three-minute pitch to a panel of judges, showcasing their products, missions, and visions for the future.
Following the initial presentations, judges faced the daunting task of selecting five finalists. As the competition intensified during the lightning round, finalists fielded rapid-fire questions, showcasing their agility and vision. Meanwhile, audience members participated by casting votes for their favorites, adding to the event’s electrifying atmosphere.
The pinnacle moment arrived as champions were crowned, with one standout brand earning the coveted prize: a free booth at Expo West 2025 and over $30,000 in New Hope Network services. The participating brands, including Alice’s Sweet Tooth, Brune Kitchen, and Theo’s Plant-Based, represented a diverse range of products and missions, each poised to make a significant impact in the industry.
As the excitement from the Pitch Slam event continues to reverberate throughout Expo West, PFG remains poised to identify and champion the next big brand. For emerging stars in the CPG world, the opportunity to connect with PFG presents a chance to amplify their voice, share their story, and elevate their brand to unprecedented heights of success.
About Publicity For Good
Publicity For Good (PFG) is a disruptive communications firm founded by Heather DeSantis, a celebrated publicist and former Miss Ohio International. Specializing in providing high-level publicity, thought leadership, awards and social media services for purpose-driven clients in the food, beverage, and beauty industry. For over 10 years, PFG has established itself as the country’s premier PR agency for CPG brands with a commitment to social good. PFG’s portfolio of over 200 purpose-driven clients includes renowned brands such as Nutpods, Flying Embers, Eco Lips, Prospector Popcorn, Good Stock Soups, Lola’s Fine Hot Sauce, Dignity Coconuts, and True Aussie Beef & Lamb granting them a greater share of voice and influence in their respective industries . Recognized as the Bulldog PR Awards Gold Small Agency of the Year in 2019, O’Dwyer’s Best PR Firm for CPG Brands in 2020, and the Bulldog PR Awards Bronze Midsize Agency of the Year in 2021, PFG is dedicated to helping purpose-driven brands grow and make a meaningful impact. With a focus on integrated social media and PR services, we empower our clients to become leaders in their space, driving visibility, market penetration, and growth.
For Media Inquiries Contact:
Heather Holmes
heather@publicityforgood.com
1+(828)332-5307
Published by: Nelly Chavez