By: Svetlana Khachiyan
Upon arriving in Los Angeles many years ago, Jacob “Yasha” Michelson transformed from an ordinary immigrant into a successful entrepreneur, opening a popular café in the city center that quickly became a hub for the creative elite. Today, known as Mimoda Jazzo, he runs a thriving business and is the founder of an aesthetic lifestyle philosophy designed to help people navigate everyday life’s physical and emotional challenges. His philosophy of Aesthetic Mindfulness Meditation is simple and approachable, steadily gaining followers among the residents of this hectic City of Angels.
Jazzo, you moved to LA 35 years ago. How did your journey begin here?
My start in LA was challenging, as it is for many newcomers. Los Angeles is a city of contrasts, the heart of the creative elite, and a place where intense competition is the norm. I knew that establishing and thriving in business here would be challenging, but my goal was always to merge my business pursuits with my passions. My involvement in the aesthetics and art world, such as fine art and fashion, has always made my life intensely creative. Los Angeles is brimming with creativity, and I was determined to bring my vision for art-centric businesses to life here. And I succeeded.
The design of your beautiful café and studio is very chic, urban, and industrial. What was the inspiration behind the design?
I’m a big fan of Richard Neutra, so it was interesting to incorporate some of his design ideas into our café and studio. My wife Anya, a fashion designer and stylist, and I collaborated on the design. It was an exciting project for both of us as we ventured into interior design without any prior experience. We enjoyed experimenting with different materials like wood, iron, and brick to create a unique aesthetic. The space itself already had a lot of character, with its curved high ceilings and stunning windows. Our goal was to enhance the space’s natural beauty, allowing its architectural features to shine while adding our touch of chic, urban elegance.
How did you come up with the idea of creating Paper or Plastik Café with a dance studio inside?
Seventeen years ago, when I first saw this corner building, I immediately envisioned it as the perfect location for a café combined with a dance studio. I purchased the old building, which already had a ballet studio, and transformed it into a creative space for my dance, film, and theater projects. Now, it’s a unique place where you can enjoy a cup of coffee while watching ballet and dance performances or attending concerts and theater shows. I chose the name “Paper or Plastik Café” deliberately—there’s a philosophical undertone to it. It reflects the question of whether we are authentic or artificial, yet our slogan remains “A Funny Name for Serious Coffee Lovers.” My passion for coffee and dance evolved into a ‘philosophy of life,’ giving rise to the broader Jazzo movement.
Where did the names “Mimoda” and “Jazzo” come from?
“Mimoda” is derived from “Mime & Dance,” while “Jazzo” represents my unique movement language. These names embody my creative identity and are central to my theater projects. This artistic fusion comes to life in the studio.
How did you succeed in building a successful life in such a competitive and vast city?
I stayed focused on my goal, believing that there are two paths to happiness: one is to live the life you’ve always envisioned, and the other is to embrace a life even beyond your wildest dreams. I’m fortunate to be experiencing the latter.
This life philosophy seems to be at the core of the Jazzo movement.
Yes, Jazzo is more than just a balanced and harmonious lifestyle. It’s a philosophy that immerses you in beauty and aesthetics in every facet of life, from your surroundings to your personal expression. While the aesthetic movement is a key component, the ultimate aim is to live a life rich in beauty and aesthetic fulfillment. Practicing aesthetically pleasing movements and meditation helps individuals tackle the physical and emotional challenges of daily life, fostering harmony and well-being.
This philosophy seems particularly relevant for those living in large cities.
Absolutely. My slogan is You can’t stop life’s intensity, but you can slow it down. By embracing the beauty around you and immersing yourself in the magic of aesthetic mindfulness, especially through slow motion, you can achieve a sense of peace. One of my core teachings is “Jazzo in Slow Motion — Aesthetic Mindfulness,” a form of neuroaesthetic meditation designed to cultivate one’s inner world and deepen self-awareness through aesthetic experiences. Today, there is a growing trend towards slowing down life’s pace. By teaching Jazzo in Slow Motion, I help people slow down and savor every moment, promoting profound meditation and mindfulness.
Can beauty actually be good for your health?
Research in neuroaesthetics confirms that beauty is indeed beneficial for both mental and physical health. Beauty inspires, soothes, and brings joy. When we are surrounded by beauty, our brains release endorphins—hormones of happiness that positively impact our well-being and longevity. Beauty also stimulates dopamine production and reduces cortisol levels, helping us relax. Beauty encompasses stylish clothing, beautifully designed interiors, elegant dances, and aesthetic pleasures. Based on my life experience, I can confidently say I’m an expert in the field of neuroaesthetics.
Who can be your student at Mimoda Jazzo Studio?
Anyone looking to learn self-control, overcome fears and insecurities, and practice patience with themselves. No prior experience is required—just a desire to improve your life and embrace a better version of yourself.
Published by: Holy Minoza