The video production industry in Los Angeles continues to evolve in 2025, and Craft Films LA is establishing itself as a noteworthy presence in the field. Founded in January 2025 by filmmaker Ajijul Hasan Surzo, the company specializes in commercials, music videos, and films, all crafted with a combination of technical expertise and emotional storytelling. With nearly a decade of experience, Surzo is working to create not just a production company but a platform for meaningful storytelling and community engagement.

Ajijul Hasan Surzo: The Visionary Behind Craft Films LA

As the founder and driving force behind Craft Films LA, Ajijul Hasan Surzo brings nearly a decade of experience in directing, cinematography, and editing. Over the years, his work has received recognition at international film festivals, including multiple nominations at the Dadasaheb Phalke International Film Festival, India’s prominent filmmaking event, as well as selections at the Cinemira Budapest International Film Festival, International Children Festival Dhaka, Kolkata International Film Festival, and more.

“I founded Craft Films LA to create meaningful stories and provide opportunities for emerging filmmakers,” explains Surzo.

Surzo’s career highlights include a Bachelor’s degree in Filmmaking from WBUT and skills certifications in Advanced Cinematography, Avid Specialist Editing, and Panavision Camera Operations. His training at institutions like Los Angeles City College and New York Film Academy has provided him with a well-rounded expertise. His collaborations with major industry players such as Universal Studios Hollywood and Netflix have helped him develop a strong understanding of American filmmaking, professionalism, and business ethics.

Beyond his film career, Surzo has also been involved in community service initiatives. During the Los Angeles wildfires of 2025, he volunteered with the American Red Cross, providing relief to affected communities. “Being part of this city means more than just working here—it’s about supporting each other,” he shares.

Supporting Emerging Filmmakers

Craft Films LA assembled over 70 film professionals for its inaugural production on January 4th and 5th, 2025. The company is not just focused on producing high-quality content; it also aims to provide valuable opportunities for emerging filmmakers. Having faced challenges early in his career, Surzo is committed to helping new talent gain exposure, mentorship, and real-world experience.

“Working with Surzo was an inspiring experience,” shares Executive Producer Jessica M. “He encourages creativity while also ensuring that everyone involved grows professionally.”

This philosophy has helped Craft Films LA become a creative space where young filmmakers collaborate with seasoned professionals, learning from their experience and navigating Los Angeles’ competitive creative industry.

A Notable Collaboration with DTLA Law Group

One of Craft Films LA’s significant early projects was a collaboration with DTLA Law Group. The team produced a TV commercial that aired on national networks like NBC, FOX, and ABC, demonstrating the company’s ability to handle high-stakes productions.

“Surzo brought our vision to life with remarkable creativity,” says Salar H., a partner at DTLA Law Group. “His storytelling enhanced our brand’s visibility.”

Farid Y., another partner, adds, “Craft Films LA was more than a vendor—they were a key part of our team, ensuring every detail was carefully executed.”

This campaign highlighted Craft Films LA’s capability to deliver quality results while managing all aspects of production, from securing permits to post-production.

Storytelling That Connects

At its core, Craft Films LA focuses on creating impactful narratives. Whether producing commercials, music videos, or films, the company prioritizes content that resonates with audiences.

“Great storytelling isn’t just about visuals—it’s about leaving a lasting impression,” says Surzo.

A recent project for a tech startup resulted in a notable increase in online engagement within weeks of its launch. The blend of sleek visuals and compelling storytelling helps set Craft Films LA apart in a crowded industry.

Comprehensive Production Services

Craft Films LA offers a full range of production services, managing everything from pre-production planning to post-production editing. With access to advanced equipment such as Panavision, Arri Alexa, and Phantom Flex 4K cameras, the company strives to deliver cinematic quality across its projects.

“Our goal is to make every project smooth for our clients, from obtaining permits to assembling skilled crews,” explains Surzo.

The company’s ability to manage both large-scale and smaller productions ensures it can cater to a wide range of clients, from local businesses to international brands.

Creating Opportunities and Impact

Beyond filmmaking, Craft Films LA is focused on supporting the local creative economy. By employing American talent, navigating industry regulations, and fostering professional collaborations, the company plays a role in strengthening Los Angeles’ creative sector.

“Craft Films LA is about more than just making films—it’s about contributing to the industry and the community,” says Surzo. “We’re creating opportunities, supporting businesses, and building a collaborative creative space.”

Surzo’s leadership has helped position Craft Films LA as an innovative and socially conscious company, earning appreciation from clients and industry professionals alike.

Looking Ahead: The Future of Craft Films LA

As Craft Films LA continues to expand, Surzo remains focused on innovation and collaboration. The company is exploring new storytelling formats, including interactive experiences and cutting-edge digital narratives.

“Craft Films LA is in the early stages of what I hope will be a long and meaningful journey,” Surzo reflects. “This is about more than filmmaking—it’s about creating something lasting.”

With its commitment to storytelling, technical expertise, and community impact, Craft Films LA is poised to become a significant player in Los Angeles’ video production industry. Under Surzo’s leadership, the company is not just making films—it is shaping the future of filmmaking.

Published by Stephanie M.