By: Heather Wrixon
The Questions is returning to DesignerCon Las Vegas for the event’s 20th anniversary, bringing a new limited edition capsule collection that reimagines its signature logo through the lens of Las Vegas’ bold, unpredictable, and attention-grabbing atmosphere.
Founded in 2009 in L.A.’s 818 San Fernando Valley, The Question’s has evolved from local graphic tees into a design-first luxury streetwear label rooted in culture, curiosity, and self-expression. What started as an independent movement has grown into a recognized brand that blends luxury aesthetics with authentic streetwear. Known for its bold identity and signature logo, the brand continues to ask questions and inspire curiosity through its designs.
The Questions, known for its distinct identity and unmistakable logo, has become a symbol of curiosity and rebellion—a reminder that sometimes the most meaningful answers come from asking the right questions. With over a decade of experience in the industry, The Question’s strives to push boundaries, redefining what it can mean to build a brand that represents both purpose and culture.
DesignerCon has been a key part of that journey, a place where art, culture, and innovation merge. In 2023, The Questions collaborated with actor Jessie T. Usher on a film-meets-fashion partnership that blurred the lines between Hollywood storytelling and streetwear design, setting a new precedent for creative crossover at the show. Then in 2024, the brand ventured into web3 culture with a Bored Ape Yacht Club collaboration, merging collectible art, apparel, and community in a way that reflected DesignerCon’s expansion into a hub for both digital and physical creativity.
Across both years, The Questions has built a reputation as one of the event’s notable brands, consistently fusing narrative, craftsmanship, and culture into experiences that feel more like moments than typical product drops. It’s this energy that the brand is bringing into its return for DesignerCon’s 20th anniversary, with anticipation building for what’s to come next.
Now, in 2025, The Questions introduces the “Feeling Lucky” capsule, a Las Vegas-inspired release created exclusively for DesignerCon. The two-piece drop channels the energy, risk, and raw attitude of the city’s most iconic question: Feeling lucky? These designs are limited and exclusive to the event, with no firm indication of whether they will be available online in the future.
As DesignerCon celebrates its 20th anniversary, the show remains one of the most prominent global platforms for streetwear, collectibles, and design culture, bringing together artists, collectors, and creators from around the world. Started by Ben Goretsky and Kevin Cao, legends in the designer toy and pop-art scene, DesignerCon has grown from a local event into a worldwide creative powerhouse. It has become a cultural crossroads where underground creativity meets mainstream recognition, with limited drops often selling out quickly, and where collaboration plays a central role in shaping the future of design.
From the origins of The Questions in Southern California’s art scene to its expansion into Las Vegas, DesignerCon continues to set the stage for what’s next —a place where passion, innovation, and authenticity converge.
Catch The Questions at Booth #1648 as it marks its third year at DesignerCon, unveiling exclusive pieces to celebrate two decades of art, culture, and limited-edition gear. Each year, the brand brings a fresh perspective and energy that bridges the worlds of streetwear, design, and identity—and this time, it’s turning up the heat with a Las Vegas-inspired edge. Expect exclusives only available at DesignerCon’s 20th anniversary, statement pieces, and that unmistakable 818 attitude that keeps The Questions at the forefront of modern luxury street culture.
DesignerCon Las Vegas 2025 runs from November 14 to 16 at the Las Vegas Convention Center. Tickets are available now at designercon.eventround.com.