By: Mike Puella

In real estate, trust is not just important. It is the entire product.

You are not selling a subscription that someone can cancel after thirty days. You are not offering a service someone can try and return if it does not work out. You are asking a person to hand you the most significant financial decision of their entire life and trust that you will handle it with the care and expertise it deserves.

That kind of trust used to be built over years. Through referrals, through reputation, through showing up consistently in a community until your name became synonymous with reliability. And for a long time that was enough.

But something shifted.

Today, before a client calls you, before they book a consultation, before they even read your website, they search for you. And what they find in those first few seconds shapes everything that comes after. It shapes whether they pick up the phone or quietly move on to the next name on the list. It shapes whether they show up to the meeting already trusting you or already skeptical. It shapes whether the relationship starts with confidence or with doubt.

For most real estate professionals, that search returns almost nothing. And that silence is costing them more than they realize.

The Search That Happens Before You Ever Meet

Aditya Lamba has spent years watching this play out. As the co-founder of Targe Media, a PR agency built around ensured media placements, he has worked with founders and professionals across industries. But real estate professionals stand out to him for a specific reason.

No other industry depends so completely on trust. And no other industry has been so slow to understand that trust is now built online before it is ever built in person.

“Your visibility on Google matters more than most people in real estate realize,” he says. “You never know which investor is watching you, or how many opportunities will open up the moment someone sees your name in a major publication. One article in the right place can change the entire conversation around your business.”

The professionals who understand this early are the ones who pull ahead. Not because they are better agents or more knowledgeable brokers. But because when the right person searches for them, they find something worth stopping for.

Why Referrals Alone Are No Longer Enough

Referrals built the real estate industry. They still matter enormously. But here is what has changed.

A referral used to be the end of the decision making process. Someone trusted you, they told a friend, the friend called you. Done. Today a referral is the beginning of a search. Someone trusts you, they tell a friend, and the first thing that friend does is Google your name.

What happens next determines everything.

If they find press features, credible publications telling your story, third party validation that confirms what their friend already told them, the referral converts faster and with more confidence. If they find nothing, even the warmest referral starts to cool. Doubt creeps in quietly. And sometimes the call never comes.

Aditya built Targe Media because he understood that gap intimately. The gap between how good someone actually is and how visible that goodness is to the people searching for them.

“We handle everything from content creation to publication so you can focus on running your business,” he says. “You should not have to become a PR expert to get your name in the right places. That is our job.”

What Targe Media Does for Real Estate Professionals

Targe Media maintains relationships with over a thousand publications, national business outlets, real estate focused platforms, and regional publications that reach the specific markets and demographics each professional is trying to connect with.

The process is built to be completely hands off for the professional. The team crafts the story, identifies the right publications, writes the content, and secures the placement. A real estate professional’s only job is to share what they know and get back to doing the work they are already exceptional at.

What makes Targe Media genuinely different is the assurance. In an industry where most PR efforts feel like sending something into the void and hoping, Targe Media delivers placements within 24 to 72 hours. That certainty changes how press coverage can be used as a business tool entirely.

An agent preparing to list a significant property can coordinate coverage to land exactly when the listing goes live. A broker releasing market analysis can ensure their insights reach the right audience while the data is still relevant. A developer announcing a new project can make sure the story is told on their terms, in publications their buyers and investors actually read.

Visit www.targemedia.com to see exactly how it works.

 

The Credibility That Quietly Works While You Sleep

There is something about press coverage that most real estate professionals do not fully appreciate until they experience it firsthand.

It does not expire.

A feature in a strong publication sits on page one of Google for months, sometimes years. It gets read by the buyer doing research at eleven at night. It gets seen by the investor comparing two brokers before deciding who to trust with their portfolio. It gets noticed by the recruit deciding whether your brokerage is worth building a career around.

Every placement compounds on the last. An agent featured consistently in credible publications builds a reputation that no amount of advertising can manufacture and no competitor can easily replicate. Over time that credibility becomes one of the most valuable assets in the business, quietly working in the background every single time someone searches for a real estate professional they can trust.

“Coverage isn’t just visibility,” Aditya says. “It’s proof. When a credible publication tells your story, it changes how people show up to the table with you, whether that’s a buyer, a seller, an investor, or a partner.”

The Professional Who Is Ready to Be Found

The real estate professionals Targe Media works with are not looking for another thing to manage. They are already managing clients, transactions, market conditions, and teams. The last thing they need is a PR process that demands their time and attention on top of everything else.

That is the reality Aditya built Targe Media around. A process that is genuinely effortless for the professional, with a team that takes full ownership of the story, the placement, and the result.

Because the professionals who have spent years building expertise that the world has not yet had the chance to see deserve more than silence when someone searches for their name.

“I am not here to build hype,” Aditya says. “I am here to make sure that when the right person searches for you, they find something worth stopping for. That is all it takes sometimes. Just being found at the right moment.”

In real estate, where trust is everything and first impressions now happen on a screen before they ever happen in person, that moment is not just valuable.

It is everything.

Visit www.targemedia.com to learn how Aditya Lamba and Targe Media can help you get the coverage you deserve.