It seems that hip-hop artist BooCiti is gradually transforming the music industry one project at a time. Born in Long Island and growing up in Mott Haven Projects in New York City’s The Bronx, the rapper is now one of the traditional, most impactful hip-hop artists in the country and is a massive factor in building the hip-hop industry within the New York community. While growing up, his musical influence came from other established rap artists like Fat Joe, Show Biz, AG, BIPC, and Big L. He then became part of the City Boyz, a hip-hop group along with Cam, Kaa Citi, Bang, and Egotty French Supporting cast. Eventually, he was introduced to rapper French Montana who enlightened him to stay out of the streets, keep rapping, and work hard to permeate the competitive music industry.
However, his journey was only at the beginning, and he continued to move forward to his beat, becoming a part of the Coke Boys and going on tour with French Montana on the 2012 Drake Tour as the hype man, all while pursuing a career as an artist. In 2012, BooCiti launched his own record label called Coke Boys South and Coke Girls, which supported aspiring artists from VA and beyond and helped them reach their goals. Later on, many compared his campaign to other renowned labels like Lil Wayne and Young Money Records, indicating that his hard work and determination are finally coming to fruition. In 2013, BooCiti released a highly successful mixtape called “True Storiez,” a medium that helped catapult his reputation as a visionary in the industry and opened up more opportunities for him.
With today’s competitive market, BooCiti is employing outstanding methods to get him and his label out there, building quite the loyal fanbase along the way. According to the flourishing musician, he incorporates certain features in his projects that aim to motivate people to listen to his music with the promise that they would be coming back for more and pass the message to people within their circle.
Being meticulous in his ways, BooCiti ensures that he instills three aspects of advancing his goals. First, his music must have this particular impact that allows his listeners to learn and use their experiences first-hand within society to promote change. Second, he is one to create music in such a timely manner, encouraging his fellow musicians to get with the times and build brand loyalty, which will work towards creating a broader market. Last but not least, he always makes sure that his product is innovative. The rapper is unstoppable, triumphant, and indeed a force to be reckoned with all three combined.
“I have a unique edge that attracts listeners and other artists to listen to my music. Everyone has something they are naturally good at,” BooCiti shared, adding that he has always excelled in writing music that has an impact on society and culture.
True enough, his brand within the evolving music industry is nothing short of extraordinary because of his undeniably exemplary talents. Furthermore, the New Yorker sets himself apart from the competition by having clear-cut and specific goals that have allowed him to work to the best of his professional and personal abilities and establish a brand that reaches out to many people.
In years to come, BooCiti wants to continue to accomplish many endeavors, including making more music that can stand the test of time and expanding his record label, allowing other artists under him to have a shot at achieving their goals. He also wishes to start and grow a social media brand that will ultimately reflect the identity of the brand he has created and be more aware of the direction that people have taken when it comes to music.
No matter the circumstances, though, it seems that this promising talent has more up his sleeves than what he is letting on. As one of the faces of African-American hip-hop, BooCiti is continuously stirring up the music industry with his excellent sound and impeccable writing.