Aakaanksh Autade, known as Kaansanity online, has grown his brand to the point where he’s pulling in upwards of 6 figures just off of social media. With a TikTok account of 3.8 million followers, Aakaanksh is a savvy online entrepreneur with an excellent track record of growing businesses. Anyone thinking of starting an online business can benefit from his advice.
Aakaanksh runs various marketing campaigns on his TikTok channel in addition to heading his own marketing agency, AK Digital. He has years of experience with social media management as well as social media marketing. This includes but is not limited to Facebook ads, paid traffic, and lead generation. Kaan has worked with all sorts of businesses and has even had the opportunity to work with brands like Grammarly, Chegg, and Amazon.
As part of his strategy for growing online businesses, Kaan has released five important tips that work for his brand :
- Find a good market
One of the most important things to look at when starting a successful online business is the market that you’re in. If you’re in a saturated niche with a ton of competition, you’re going to have a lot of trouble getting off the ground. You also need to make sure that the barrier to entry is relatively high so that others don’t easily imitate your business model.
- Focus on what the customer wants
As the good old saying goes, the customer is always right. It takes weeks to find a customer but only seconds to lose one. It’s important that all of your energy goes into the customer experience. Don’t just think about making money. The money will follow if you treat your customers right!
- Know your competition
Any good entrepreneur will do their due diligence when it comes to competition. Knowing the opposition well will tell you why a customer would want to choose your product over someone else’s. Take a look at strategies your competitors are using and throw in your own twist to one-up them! Good competition can spur new inventions and identify new consumer needs. At the end of the day, you should try to look at competition as a motivation to do better.
- Keep good records
This may seem like an unimportant tip, but is usually overlooked by new entrepreneurs. Whether it be your company’s financial records or your customers orders , it is important to stay organized. “I’ve seen many companies start to scramble around tax season and that’s a headache no one wants,” Aakaanksh shares. There are a ton of options for accounting software, and most are fairly simple to navigate.
- Be persistent
Not every business will make millions overnight! It is important to set your goals and keep working toward them. Persistence will pay off at the end, and even if you don’t exactly achieve the goals that you wanted to, you will have learned a ton of valuable lessons. Take every opportunity as a learning experience!
Aakaanksh is currently managing the social media of multiple companies as he continues to build his brand. His motivation comes from his love for working for himself. In his words, “As a child, I always wanted to work for myself. I loved the world of entrepreneurship and took part in reselling, drop-shipping, stocks, and web design. After getting the hang of Facebook ads, I eventually moved into the e-commerce/social media marketing niche. I hope to inspire anyone that is trying to pursue a future in entrepreneurship.”
In the foreseeable future, Aakaanksh’s goal is to grow his social media accounts to 30 million followers.
Learn more about Aakaanksh Autade on his website.