If there is one thing that really allows a mother and her daughter to bond, it is when they do something special together like bake, have a spa day, create a project, and even start a business of their own. A dedicated mother of three, Priscilla Figueroa created Ala Deja Dejaly Collections, a company that produces special scents for candles, sprays, and diffusers, together with her beautiful 11-year-old daughter who lives up to being a business partner by giving insightful suggestions on their business. Working together as business partners has given them both so much joy as they get to spend more time with one another.
Priscilla Figueroa is a very hands-on and loving mother who is a passionate entrepreneur at the same time. Her eldest son has Asperger’s, while the second is currently serving in the military. All of her children are the source of her strength and inspiration as she continues to dream big and work hard to make Ala Deja Dejaly Collections a household brand that many consumers will patronize in the future. By involving her daughter, she hopes to be able to motivate her to always pursue what she feels is meant for her to do in life. As early as now, Priscilla is teaching her important business principles that she will carry with her until she is old enough to start her own pursuits.
“She feels empowered when we sit down for a business meeting. She learns to plan, lead a team, learn marketing, and sales skills, and see that failure is a part of the journey. Her mindset amazes me. It took me decades to be where she is now—free to dream, fail, and learn,” says the Ala Deja Dejaly Collections co-founder.
As a mother and entrepreneur, Priscilla believes in the value of one’s dreams and how they tend to direct our steps in life. She also believes in the importance of being able to teach her children to never be afraid to run after their dreams no matter how intimidating they may seem at first, that it is okay to make mistakes along the way, and they can choose to get back up again after a fall for it is in life’s greatest challenges that a person’s best attributes are sharpened. Ala Deja Dejaly Collections is proof that dreams docile true.
“Follow your heart, and do something other people aren’t doing. Also, plan ahead and never give up on your dreams. Live in your imagination, because you have to create things in your mind first. Don’t think you can’t start a business, because you are little. You can,” advises Priscilla Figueroa.
For those who intend to follow the same path of creating a mother and daughter tandem, Priscilla encourages them to just enjoy the process. The journey will not always be sweet, but both individuals can choose to make the experience memorable and educational.
Years from now, Priscilla Figueroa wants Ala Deja Dejaly Collections to be present in every home in the country, diffusing scents that invoke good memories and create an atmosphere that is comfortable and peaceful. She is confident that with the right marketing strategies and sales content, she and her daughter will be able to take the company to the next level in just a matter of time. For Priscilla, her children will always be the constant reminder that she needs to hustle and have fun while doing it at the same time.