Alec is a Los Angeles based independent film producer, author, and sales consultant who has spent the last decade generating revenue for various companies in the entertainment, digital marketing, and technology space.
Taking his talents in sales into the filmmaking sphere, Alec Trachtenberg today helps independent filmmakers, freelancers, and entrepreneurs build the skills and mindsets necessary to pitch and sell their ideas. “I live and breathe sales,” shares Alec. “I also happen to be an independent filmmaker. I have always been captivated by all things Hollywood, and I knew at an early age that I wanted to produce films.”
One of Alec’s most notable projects is the feature film The Cabin (2018). Alec Trachtenberg created the film with co-producer and director, Johan Bodell. The cast and crew shot the film in a remote village in Northern Sweden for four weeks in the summer of 2017. After acquiring domestic distribution through High Octane Pictures, The Cabin is now available through digital streaming platforms including Tubi, Google Play, Amazon, and more.
Alec Trachtenberg is also an author. His new book, Lights, Camera, Sell: Sales Techniques for Independent Filmmakers, is now available on Amazon, Barnes and Noble, and other online book retailers. In the book, Alec teaches everything he knows about prospecting screenwriters, demonstrating value through pitch materials to financiers, closing deals with non-union actors, conflict resolution with crew members, and how to market a movie effectively. The book introduces its readers to a five-step sales process and provides specific case-studies that can benefit filmmakers from all walks of life.
To Alec Trachtenberg, sales is not just a profession. It’s also a way of life. “A majority of people think that because their job title doesn’t have the words “sales” or “business development” in it, they are not considered to be in sales,” he shares. “However, every single day, you are selling yourself, your ideas, and your beliefs in some capacity.”
To get in touch with Alec Trachtenberg or learn more about his sales philosophy and what he does, follow him on Instagram and Facebook or visit his website. For more information on his productions visit Coast ART Production’s website.