Artist and rapper Amaru Son is making his truth heard through music. His genuineness is infectious, inspiring others to stay true to themselves and celebrate their individuality.
A career in music was not always in Amaru Son’s life plans. Back then, he was significantly involved in track and field. He loved the dynamics of the sport. However, his perspective changed during his first semester of college. Amaru Son realized that track and field was not something he wanted to do for the rest of his life.
The decision to leave college was difficult. However, remaining true to himself despite the challenges is one of Amaru Son’s defining characteristics. His choice to leave track and field and pursue music would only be the beginning of a journey that would continue to develop his self-determination.
Fortunately, he came across like-minded individuals who loved to create music. He took inspiration from them and quickly learned the craft. In 2019, Amaru Son started to gain recognition and popularity. His music caught the attention of popular YouTubers like Tommy Craze and Im Dontai. This breakthrough propelled his career forward, and Amaru Son has risen higher ever since. His song, “Lost & Found,” went viral and had over six million streams on all platforms. Today, Amaru Son records, produces, engineers, and mixes music.
Amaru Son cites his family as his primary motivation and influence for pursuing a career in music. The artist grew up in an environment where people enjoyed and loved music from different genres. Because of his background, he developed an eclectic taste, which influences his artistry. This quality is most evident in the songs he writes. As an artist, Amaru Son is often compared to Juice WRLD, Iann Dior, Lil Uzi Vert, Trippie Redd, and THE KID LAROI.
The artist’s eclectic background also contributed to his awareness and appreciation of various cultures. He is a proud anime fan; his exposure to Japanese culture comes from the numerous anime shows that he watched while growing up. Born JaKealon Amaru Chase, the artist came up with his stage name by mixing up his unique birth name with a Japanese suffix. This anecdote reveals the artist’s character, playfulness, and honesty to himself.
Another factor that endears listeners to Amaru Son is his level of engagement with his fans. The artist would often react to some of his fans’ music or beats online through YouTube live stream. This uncommon involvement and interaction between an artist and his listeners lead to enjoyable moments for everyone.
Genuineness characterizes Amaru Son’s music and ethos. He rejects the practice of emoting to false experiences or singing about events that do not directly relate to him. Music, for him, is a creative expression of his emotions and life story. “I speak nothing but the truth in every single lyric I write and put my emotions into,” explains Amaru Son.
Amaru Son relates that life may have given him a detour, but he found his way back to music. After going through his journey of self-discovery, he encourages people to trust their gut feeling more. They will find freedom in speaking their truth, just as he has.
To learn more about Amaru Son, follow him on Instagram. You can also enjoy his music on Spotify.
