Ever wonder how celebrities manage to scrub their reputations clean? Celebrity PR expert Barbara Sanchez knows all of Hollywood’s best secrets, having worked closely with everyone’s favorite celebrities for years.
Barbara Sanchez has made her name as a unique and very talented entrepreneur and publicist. She has fourteen years of experience working with major celebrities such as Hana Giraldo, Bella Thorne, Kyle Massey, Danny Trejo, DJ Swaggerman, Harvey J aka Chef Henny, Nathan Piland, Chino XL, Ray J, and Nate Dogg just to name a few.
Barbara has joined forces with her business partner, Patricia Torres, to handle the in-house public relations for Bobby Dee Presents and Uncle Snoop’s Army, a booking agency that was created by none other than the legendary Snoop Dogg and CEO booking agent Bobby Dee.
The road has not been an easy one for Barbara Sanchez; she has sacrificed a lot just to get to the top. In fact, she learned how to navigate this industry through self-teaching. She has never had formal training on how to do her work. Instead, she pushed herself extremely hard at the beginning of her career to ensure she could provide the best service possible to clients. There were times when she’d have to sacrifice sleep to work a full-time job and grow her business at the same time. She has had to prove over the years that she can effectively change a client’s image from a negative one to a positive one, giving them the rejuvenating look they were desperately searching for.
She has coordinated and produced iconic fashion shows, special events, movie premieres, and red carpets in Hollywood’s hottest venues. Because of her long years in the industry, she understands how difficult it could be for potential clients to cross over to other markets but has successfully achieved such crossovers countless times.
Barbara also understands the importance of a strong social media presence in this modern world and has worked successfully with influencers to close brand deals and sponsorships. Aside from her work in Hollywood, she also handles international clients who need help building their brand.
Barbara Sanchez has made TV appearances in shows such as The Steve Harvey Show, VH1’s Love and Hip Hop Hollywood, WE TV’s Growing Up Hip Hop, and David Tuteras’ Celebrations. She was also featured in a documentary titled Discovering Our Mothers directed and produced by producer Justin Wayoro. This documentary was based on the struggle of single mothers to raise their children against all odds. She was invited to be a part of the wonderful panel “I am That Woman Network” and served as a speaker.
Barbara is not only a publicist; she is also a strong activist and advocate against domestic violence and injustice against farmworkers. She is a proud member of the Bella Foundation, The UFW, and a strong supporter of The Dolores Huerta Foundation. Barbara is also one of the founding members of the League of Badass DoGooders.
In an industry full of self-proclaimed PR experts, what sets Barbara Sanchez apart from others is her compassion, drive, and work ethic as well as her proven track record. She has proven her compassion for others through her various projects, and she always makes sure to treat all her clients like family. As a result, she has formed lifelong relationships with anyone I’ve worked with, past or present. Her compassion is what drives her to fight for social justice. She uses her work as a chance to connect and contribute to the causes that matter to her. Ultimately, she has made a name for herself in the industry by being authentic and compassionate with every person she meets.Connect with Barbara Sanchez on her Instagram.