BETA is a web series that revolves around the story of a dazzling, socialite divorcee and an ambitious, loner consultant who dream of taking on the tech industry.
This web series, inspired by a vision of two women as business partners and leaders, is created by two filmmakers, namely, Adriana Leonard and Carley Marcelle. Adriana Leonard is from South Carolina. She graduated from the University of South Carolina and continued her studies at Regents College in London and then in Los Angeles. She already appeared in several film and television productions, including studio features in Mr. Church, Cross 2, and SPIVAK. She was also seen in NBC’s Chicago PD and FOX’s Empire. In 2014, she immersed herself more in the storytelling process, and in the year 2015, she co-wrote, produced, and starred in a short film entitled Signing Out, which was accepted and nominated in seven festivals around the world. Her co-creator on this promising web series is Carley Marcelle. Carley is a lover of stories, conversations, and designing solutions. Carley already gained plenty of experience in the entertainment field. She has worked and trained as an actor, a filmmaker, an entrepreneur, a marketing director, a change management consultant, a business strategist, and an industrial-organizational specialist. Through her experiences, Carley strengthens her commitment to exploring stories that inspire hearts and minds to dissect the present situations and reimagine the future. Carley is also the Matutine Network founder who empowers individuals and organizations to create a thriving humanity future consciously.
BETA offers something novel to the viewers, which is rarely seen on television today. This series aims to change the everyday experience of watching television and creating a robust narrative work that shows women working and rising together. This story delivers an authenticity of the workplaces across various industries in the world today.
The filmmaker duo behind BETA brings the audience a story of an unlikely duo who find themselves taking on the start-up world together upon leaving their corporate company. People will get to see a team of women that aims to take on the tech industry, which is usually dominated by men.
“We all know the names Musk, Bezos, and Zuckerberg,” says Adriana. “But what about Annie Easley, Grace Hopper, and Donna Dubinski? Or Sheryl Sandberg, Susan Wojcicki, and Meg Whitman? These are the kinds of women that are making huge strides on a global level, but we don’t see them, we don’t relate to them, and we don’t talk about them.”
This is where the filmmakers got their inspiration. BETA is the instrument through which women can show that technology is one of the fundamental driving forces for social and economic change, and women most certainly have a role to play in that change.
“They are responsible for disrupting and transforming industries,” says Adriana. “And we need our female youth to see themselves represented among those game changers. In the way that Wonder Woman and Black Panther opened the doors and became symbolic figures for women and people of color.”
The filmmakers hope that BETA characters, namely, Delta and Lini, can become the role models for women who are passionate about pursuing their career paths in STEM fields.