By: Alexandra Perez

Let’s get one thing straight: Tosha Long didn’t wake up one day and decide, “I want to join the pet care industry.” No. She got fed up, fed up with soul-sucking burnout culture, with outdated systems, and with being told to accept the status quo. So she built something radically different: a business that not only cares for animals but also nourishes the people doing the caring.

“I got tired of waiting for someone else to do it right,” she says. “So I did.” You can feel that defiant energy in every corner of her enterprise. Tosha isn’t here to impress gatekeepers; she’s here to knock the gate off its hinges.

Keeping It Weird, Keeping It Real  

What makes Tosha stand out is her willingness to embrace whimsy as serious strategy. Imagine sipping a latte in a cozy cat café while adoptable felines weave through your legs, or browsing a pet-friendly dispensary stocked with artisanal catnip and lush pet grass. Imagine professional pet photography so striking it turns any furball into an instant influencer. None of this is accidental: Tosha leads with joy, heart, and zero apologies. “I keep it weird in the best way,” she laughs. “It’s what keeps me going.” In an industry that can drain your spirit, a dash of delightful oddity can be the lifeline you never knew you needed.

The Not-So-Cute Backstory  

Tosha’s journey wasn’t paved in gold. She once paid cash for a run-down salon she thought would be her breakthrough, only to discover a debt trap that left her maxed out and sleepless. There were panic attacks aplenty, and more nights spent staring at the ceiling than actually sleeping. “I’ve survived just about every kind of business hell you can imagine,” she says matter-of-factly. And those trials imprinted invaluable lessons: shared passion doesn’t ensure shared commitment, and loyalty, though earned, is never owed. Now, she runs her business with one eye on the bottom line and one hand shielding her peace. “I’ve already bled for this business,” she reflects. “Now I run it my way.”

What’s Next? No More Playing Small 

Tosha’s ambition extends well beyond her brick-and-mortar. She’s diving deeper into coaching and consulting, determined to pass on the hard-won strategies that protect passion and prevent burnout. “I’m building something that helps people skip the b*llsh!t and build with confidence,” she declares, smile wide enough to sell a billboard. Expect digital coaching programs, compelling storytelling workshops, and practical tools that actually work, not mere eye candy. All the while, her flagship salon thrives, proving that you can scale impact without sacrificing authenticity.

Her Advice? Boundaries First, Guilt Nowhere in Sight  

If Tosha’s journey teaches one lesson, it’s this: loving animals and running an animal business are not the same. Survival hinges on boundaries, boundaries with clients, with team members, and most importantly, with yourself. Charge what you’re worth without shame. Say no when your capacity is full. Don’t let anyone convince you that devotion to animals requires personal sacrifice. And on days when doubt looms large, she offers one final truth bomb: “Take pictures. Record your wins. Document everything. Because when you feel like you’re drowning, those receipts will remind you just how far you’ve come.”

Legacy Looks Like This

Tosha Long isn’t merely operating a pet care business; she’s crafting a legacy built on respect, integrity, and the joyous rebellion of doing things your way. She proves that you can lead with heart and still guard your boundaries, that caring deeply needn’t mean giving yourself away, and that weird can indeed be wonderful. In her world, animals flourish, and so do the humans who love them.