The countdown is almost over. Tomorrow marks the official launch of $10 Million Instagram Funnel: The Blueprint for Online Coaches, the highly anticipated book from multi-seven-figure coach and entrepreneur Brian Mark. For months, coaches across the digital space have been hearing whispers about Mark’s revolutionary DM-first strategy, now, they’ll finally have access to the full system that helped him build a multimillion-dollar business, one conversation at a time.
This isn’t just another eBook filled with vague motivational quotes or recycled advice. Brian Mark’s blueprint is a tactical, real-world guide designed for coaches who are ready to turn engagement into income, without relying on expensive ads, complicated funnels, or an audience in the tens of thousands. Instead, the book teaches coaches how to use what they already have, content, curiosity, and Instagram DMs, to build relationships, nurture leads, and convert clients with consistency and integrity.
For coaches stuck in the loop of creating content that gets attention but no traction, this book offers a way out. Mark challenges the industry norm that says you need to go viral, run paid traffic, or hire a sales team just to make ends meet. He proves that the most effective “funnel” isn’t found in a landing page builder, it’s already built into your social media platform, and it starts with something as simple as a DM.
Inside the book, Mark breaks down his now-famous “engagement to call” sequence. It begins when a follower interacts with your content, whether it’s liking a reel, responding to a poll, or replying to a story. Most coaches see that interaction as a minor win and move on. But Mark sees it as a signal, a green light to initiate a personalized, human-first conversation. That message could be something as straightforward as, “Hey, thanks for voting, what stood out to you?” And from there, the journey begins.
Rather than diving into a pitch, Mark emphasizes the importance of discovery. He walks readers through the kinds of thoughtful questions that uncover real pain points, priorities, and goals. This approach doesn’t just position the coach as knowledgeable, it positions them as someone who genuinely listens. That trust becomes the bedrock of the relationship, allowing the transition to a discovery call to feel natural, supported, and low-pressure.
One of the standout elements of Mark’s strategy is how he teaches personalization without sounding robotic or overly rehearsed. The book outlines exactly how to respond to followers in ways that show you’re paying attention to their specific struggle. Instead of saying, “I can help with that,” which is vague and uninspiring, he suggests weaving in stories from past clients or describing how your process directly addresses the problem they’ve shared. These kinds of responses don’t just build interest, they build credibility.
Mark’s insight goes deeper than just messaging tactics. He knows that even the best strategy fails without execution, which is why $10 Million Instagram Funnel includes a section on how to structure your time for success. Too many coaches approach their DMs reactively, responding in the moment, forgetting to follow up, or burning out from inconsistency. Mark’s solution? Time-blocking. He provides a schedule and system for managing your DMs with intention. Whether it’s dedicating 30 minutes a day to new conversations or setting reminders to check in with warm leads, he proves that with the right structure, DMs don’t have to be chaotic or overwhelming. They can be clear, organized, and scalable.
The book is more than a collection of tips, it’s a mindset shift. Mark encourages coaches to stop viewing DMs as a last resort and start seeing them as a primary income channel. He reframes the inbox from a place of small talk to a place of transformation. It’s where followers go from being passive observers to active clients. And when used strategically, it becomes the most consistent, authentic, and cost-effective way to grow a coaching business.
The timing of this book couldn’t be better. Right now, countless coaches are stuck in content fatigue. They’re producing non-stop, reels, posts, stories, carousels, yet still facing dry pipelines, low applications, and inconsistent revenue. $10 Million Instagram Funnel speaks directly to that pain. It offers a clear, repeatable path that doesn’t depend on the algorithm or trending audio. It depends on showing up, asking the right questions, and leading with service.
For those who’ve been following Brian Mark’s journey, this book represents the culmination of everything he’s been teaching across his platforms, from his podcast Change Lives, Make Money to his coaching program for fitness entrepreneurs. But for newcomers, it’s also the perfect entry point. It’s designed for the coach who knows they’re great at what they do, but struggles to consistently sign clients. It’s for the coach who has a solid offer but lacks a dependable system to get people into it. And most importantly, it’s for the coach who wants to build a business rooted in connection, not gimmicks.
The release of $10 Million Instagram Funnel is more than a book launch, it’s a movement. Mark is shifting the narrative around what it takes to succeed in the online coaching world. He’s proving that you don’t need to be the loudest voice in the room to build a thriving business. You just need to be the one who listens, follows up, and leads with empathy.
As the book prepares to go live tomorrow, coaches who’ve been sitting on the fence now have a reason to act. Early readers will gain access to frameworks, message templates, and daily routines that can immediately be applied to start conversations and generate leads. Whether you’re a seasoned coach looking to improve conversions or a new entrepreneur just starting to grow your audience, this book has something for you.
Brian Mark’s $10 Million Instagram Funnel officially launches tomorrow. For anyone ready to stop spinning their wheels with content that doesn’t convert and start creating a predictable, personal system for attracting clients, this is your moment. The blueprint is real, it’s proven, and it’s finally available.
Be among the first to implement what’s inside. Join the coaches already shifting from content chaos to DM clarity. Tomorrow, everything changes. Don’t miss it.
You can pre-order your copy of The $10 Million Instagram Funnel now!
To connect with Brian Mark and learn more about his strategies for online coaching success, you can follow him on Instagram at @therealbrianmark. You can also tune into his podcast, The Change Lives Make Money Online Trainer, or check out his YouTube channel, where he shares valuable insights and tips.