“While visiting Graceland, I was consumed by the manner in which music was able to promote kindness and civility,” says Phil Oakley, Founder of Create Culture Records. “Given the anger, turmoil, and division we are seeing in this country, I am convinced that music has an uncanny ability to unite people.”
Determined to change the culture, Phil set out to unify the music front, setting the stepping-stones for what would become C2 Records.
Create Culture Records, also known as C2 Records, is an independent music label created to discover and nurture untapped musical talent. Prioritizing artists like no other, C2 Records brings a unique view on contractual and promotional opportunities for artists.
C2 Records’ approach to artist management and music production breaks away from the traditional methods used by most traditional labels. By allowing their artists a broader sense of freedom in their music, as well as providing early compensation on royalties, C2 provides a rich environment for artists on the label to grow and create.
To further that vision, C2 Records established the Music Madness contest, providing an incentive for aspiring musicians and artists to share their talent with others. With $65,000 in total prizes, ranging from production and marketing of songs, to artist coaching, and more, Music Madness is the perfect opportunity for any aspiring artist to reach for the stars. The label has even invested in a mobile studio, hoping to meet artists anywhere, anytime.
To Promote Music Madness, C2 Records is partnering with Los Angeles-based talent management group AVM Group to provide contestants with exposure and opportunities on the live-streaming app LIVIT. The artists selected to participate will be awarded streaming contracts valued at $1,000 or more. With over 40 million registered users worldwide, LIVIT will provide artists even greater opportunity to connect with their audience and monetize their talent. LIVITS focus on growing and nurturing talent, while giving them a platform to benefit financially, perfectly aligns with C2 Records.
With hundreds of submissions already in, and submissions open till December 31, 2020, all you need to do to enter is submit a 90-second video here. The video submission cannot have studio audio enhancements and video edits, as authenticity is key at C2 Records. Details and terms can be found on their website here.
On January 2, 2021, C2 Records will announce 64 contestants, hand-picked from the hundreds of applicants, to compete in the Music Madness contest. The public will vote on who shall continue through to the final stages, with each artist given the opportunity to promote themselves on social media to victory. The top 4 will be announced at the end of February—each receiving a cash prize and development of their music, including beat production, mixing and mastering, marketing, and distribution of the final work. Finalists will get to work alongside top-tier producers and audio engineers to release their music on the label.
December 31 is just around the corner, apply now for a chance to be selected as one of the lucky contestants. The clock is ticking!