The name Nicky Gathrite has become a household name in the category of marketing and branding for women influencers and models. The Chief Executive of Unruly Agency, the marketing maven has established himself as one of the best in the niche branch by helping female influencers build strong brands on digital platforms and monetize their presence.
The influencer world has become extremely saturated today. There are millions of women who are trying to make it as a social media influencer or marketer. But in a crowd of faces, Nicky and his band at Unruly have been helping women influencers differentiate themselves and create streams of income from their social imprint.
Some might recognize Nicky from the MTV show “Fear Factor,” a reality TV show where people take on challenges that call for contestants to overcome their fears. The Los Angeles-based marketer used to work as a financial advisor for Northwestern Mutual, where he ranked one of the top 50 advisors in 2017. Back in college, he used to play football for the University of Texas in El Paso and was instrumental in winning multiple bowl games.
But what Nicky is most known for today is his work as a marketer and manager for some of the most influential female models in the industry. An expert at social media marketing and digital strategy, Nicky has used his expertise to help female influencers get a steady stream of modeling work for some of the top brands in the world.
“I am proud of the work we do every day and giving power back to the talent to decide what’s best for their image without needing to rely on brands they don’t like to pay their bills.” shares Nicky. Nicky’s Unruly Agency is best known for how they have helped several models, female Instagram influencers and YouTubers find ways to monetize their presence and become successful personalities. The digital sphere is ever-changing, and Nicky has thrived in adapting to the change and continually building strategies for some of his clients.
Nicky has worked with models and influencers like Kinsey Wolanski, Tana Mongeau, Playboy Ana Cheri, Desiree Schlotz, and Kristen Hancher, to name a few. People in the industry know the model marketing expert best for his prowess and passion for helping others. He has supported and packaged a new generation of models and helped them achieve their goals of making it as models in the advertising world. Thanks to Nicky’s hard work and expertise, Unruly management helps models make millions.
Unruly works tirelessly to bridge celebrities, models, and influencers to audiences. The agency is in charge of creating campaigns, strategies, and digital content that will drive traffic, boost sales, and build audience retention.
At the helm of strategizing for models is Nicky himself. He currently manages branding and marketing for over fifty female models and influencers from all over the world. He has built a robust brand for himself on social channels as well and has a total of 36,000 plus followers on Instagram to date.