Lizia Santos did not establish City Catt out of boredom. She is all about making changes – permanent changes that will revolutionize the travel industry. Many times, travelers have found themselves visiting places that they know nothing about. And quite often, even when travelers think they already know everything there is to know about a place, they end up discovering that the information they have is insufficient. Lizia Santos’ company, City Catt, is about to bridge that gap and change things. As a mom and former journalist who loves to travel, she has had her fair share of experiencing insufficient or unauthentic information about a destination, and she wants to turn all that around.
City Catt is a travel guide company poised to provide travelers with unique, accurate, and authentic information about their destinations. This will help travelers plan their trips more effectively and get exactly what they expect a destination to offer them. City Catt works with local Instagram influencers who know a lot about the destination so that travelers plan their trips with the information they provide. With City Catt, travelers can now experience everything that they see on the Instagram feeds of their favorite influencers.
The influencers that City Catt works with are recruited locally and properly screened, tested, interviewed, and trained. The company takes no chances and definitely wants every traveler to enjoy not only great information but valuable information as well. The platform is family-friendly, and travelers will find local influencers in every category they are seeking information, such as tourism, food, entertainment, nightlife, family-friendly spots, etc.
The goal of City Catt is to sieve out the noise which comes in the form of sponsored content all over the internet. According to Lizia Santos, “Most travel content out there on the web is sponsored, and consumers are stuck with search results that are a lot of the same and don’t change at the same pace that cities change.
For her, there are a lot of things that led her to be passionate about what she’s doing. “As a journalist and travel-lover, I became passionate about finding the best sources of information for people looking to know the best side of cities and not just the fabricated one. And as a mom, I wanted this solution to be safe and to contemplate my needs and expectations for this quality family time. Who better than knowledgeable and trusted locals to provide me with this information?” she asks.
The Catt City platform is targeted towards families and busy professionals who want to make the most of their trip. Women will also be a target since they are mostly in charge of planning trips. City Catt will not be selling fabricated or pre-packaged attractions. Every traveler will receive a personalized and tailored experience that is guaranteed to last through the duration of the trip.
Lizia’s motivation to build City Catt steps from her appreciation for unique information about destinations. Traveling should not be a stressful task, and City Catt is aiming to make it less stressful for everyone. In five years’ time, the brand is expected to become a global brand that every traveler can trust for authentic information about anywhere in the world.