Cookies N’ Kicks, which opened on April 13, 2019, is now one of the world’s largest sneaker shops. Since its inception, the shoe company has become a household name for shoe lovers. What makes this establishment genuinely stand out is how it surprises its customers with goodies. In this way, patrons are able to feel how loyal and passionate the business is.
Cookies N’ Kicks has accumulated millions of followers on TikTok, Youtube, and Instagram. Located on Melrose Avenue, the store provides customers excellent pairs of shoes and good and sweet treats. Greeting their customers with treats shows them that the store treats them as family and friends. “What makes us different from our competition is that we buy and sell shoes and clothing in the friendliest way possible,” Eli Hayman, the CEO of the store, says. “Here at Cookies N’ Kicks, we truly consider our entire staff a family and get together out of work all the time. Not only our staff, but our customers are treated with a warm welcome and a cookie as if it was their own home,” Eli further explains.
This warm environment and customer treatment are what make Cookies N ‘Kicks different from the others. Because of this competitive advantage, the company’s social media engagement with its followers quickly grew. As a result, the shoe store has become the most followed shoe store in the world.
The sweet treats and surprises for its customers is Cookies N’ Kicks’ way of showing how welcome it is to all shoe lovers of all ages. Simply put, the company’s customer target is not only teenagers and kids but also adults and senior citizens. What is important is that customers carry a love for shoes.
The success of Cookies N’ Kicks is rooted in Eli’s desire to maintain authenticity, uniqueness, and positivity. “Ever since I was young, I’ve always loved creating things on my own,” he says. “Whether it was art or class get-togethers, my main objective was affecting the environment that positively surrounded my life,” the visionary leader adds.
Although the COVID-19 pandemic has caused most business establishments to shut down, the crisis has only prompted Cookies N’ Kicks to step up its game. Having tripled its previous years’ revenues in the past few months, the company has shown everyone that it is a force to be reckoned with.
In an interview, partner Luca Schnetzler shared that Cookies N’ Kicks prioritizes customer experience above all else. He said that the company’s focus on creating a community for its customers and social media growth is why it has been so successful during a time where most businesses were failing.
The store wants to share good and positive values with other people, aside from providing shoes. True enough, this desire to help can be seen in how the company has a lot of people to get a job. This simply shows that Cookies N’ Kicks has always been reaching for a higher cause—quality relationship. “The connections I make and the efforts I put into connecting others has been nothing but rewarding,” Eli says.
With the aid of social media and as a company itself, Cookies N’ Kicks plans to take over the shoe industry. The up and rising powerhouse intends to encourage more people to wear their dream shoes and wear their dreams. Walking with a good pair of shoes will feel like walking toward goals and ambitions.
Find a perfect pair of shoes, and step on with your dreams by visiting Cookies N’ Kicks store.
