By: Jay Feldman
Craft Films LA, founded by filmmaker Ajijul Hasan Surzo in January 2025, is rapidly rising in LA’s thriving video production scene. Specializing in commercials, music videos, and films, the company blends technical expertise with emotional storytelling, aiming for both creative excellence and community impact.
Ajijul Hasan Surzo: The Visionary Leading Craft Films LA
Ajijul Hasan Surzo, founder of Craft Films LA, brings nine years of experience in directing, cinematography, and editing, earning international recognition, including multiple Dadasaheb Phalke International Film Festival nominations.
“I founded Craft Films LA to create meaningful stories and support emerging filmmakers,” he says.
With a filmmaking degree from WBUT and certifications in Advanced Cinematography, Avid Editing, and Panavision Camera Operations, Surzo is among the few with such credentials from Los Angeles City College and New York Film Academy. His collaborations with Universal Studios Hollywood, Netflix, and more have deepened his expertise in American filmmaking.
Beyond film, Surzo volunteered with the American Red Cross during the 2025 Los Angeles wildfires, reinforcing his commitment to the community. “Being part of this city means supporting each other in tough times,” he shares.
Empowering New Filmmakers
Craft Films LA hired 70+ professionals for its first production on January 4-5, 2025, emphasizing both high-quality content and opportunities for emerging filmmakers. Having faced early-career challenges, Surzo is dedicated to mentorship and real-world experience.
“Working with Surzo was transformative,” says Executive Producer Jessica M. “He inspires creativity and professional growth.”
This vision has made Craft Films LA a hub where young talents collaborate with industry veterans, thriving in LA’s competitive creative scene.
A Landmark Partnership with DTLA Law Group
Craft Films LA collaborated with DTLA Law Group to produce a national TV commercial for NBC, FOX, and ABC, showcasing its expertise in high-stakes productions.
“Surzo brought our vision to life with creativity and precision,” says partner Salar H. “His storytelling elevated our brand.”
Farid Y. adds, “Craft Films LA wasn’t just a vendor—they were part of our team.”
The campaign’s success highlighted the company’s ability to manage everything from permits to post-production while delivering exceptional results.
Storytelling That Resonates
Craft Films LA is dedicated to storytelling that resonates, whether through commercials, music videos, or films.
“Great storytelling isn’t just about visuals—it’s about impact,” says Surzo.
A recent tech startup project boosted online engagement by 200%, showcasing the company’s ability to blend sleek visuals with compelling narratives in a crowded industry.
Comprehensive Production Services
Craft Films LA provides comprehensive services, from pre-production to post-production, utilizing advanced equipment to ensure cinematic excellence. “Our goal is to make every project seamless for our clients,” says Surzo. This capability allows them to serve a diverse clientele, from local businesses to global brands.
Creating Opportunities and Impact
Craft Films LA is committed to enriching Los Angeles’ creative economy by hiring local talent, adhering to regulations, and fostering collaborations. “We’re creating opportunities, supporting businesses, and strengthening our creative community,” says Surzo. Under his leadership, the company has become a beacon of innovation and impact, earning praise from clients and collaborators alike.
Looking Ahead: A Vision for the Future
As Craft Films LA continues to grow, Surzo remains focused on innovation and collaboration. The company is exploring new storytelling formats, from interactive experiences to cutting-edge digital narratives.
“Craft Films LA is just getting started,” Surzo reflects. “This journey is about more than making films—it’s about creating something lasting.”
With its blend of storytelling, technical expertise, and community impact, Craft Films LA is set to become a cornerstone of Los Angeles’ video production industry. Under Surzo’s leadership, the company is not just telling stories—it’s shaping the future of filmmaking.
Published by Kaye A.