A New Chapter for Cru Wine Bar and Bistro

Cru Wine Bar and Bistro, a beloved name in the wine and dining industry, is entering an exciting new phase. With Simon Bozas holding the majority ownership and working alongside his business partner Patrick Colombo as CEO, the brand is rebranding and expanding its presence across the U.S. The vision is clear: bring the joy of wine, food, and connection to a wider audience while maintaining the sophisticated yet inviting atmosphere that Cru is known for.

Rebranding and Expansion

Founded in 2002, Cru Food & Wine Bar has earned a strong reputation for offering one of the largest by-the-glass wine programs in the country. Under the leadership of Simon Bozas, Cru has rebranded to Cru Wine Bar and Bistro, signaling a fresh approach to dining and wine experiences. The rebranding reflects the company’s commitment to modernizing its image while keeping the core principles of exceptional quality and warmth at the forefront.

This change is also tied to an aggressive expansion plan. Cru Wine Bar and Bistro is focused on securing new leases soon, with the goal of opening 25 new locations in the next 48 months. The brand is targeting key markets such as Florida and Arizona, aiming to attract a younger demographic, particularly those aged 28 to 48, who are seeking a blend of modern sophistication and approachable dining.

A Modern Experience for Wine Lovers

One of the standout features of Cru Wine Bar and Bistro is its extensive wine program. The brand offers an impressive selection of wines by the glass, curated to showcase global regions and premium vintages. To continue enhancing the guest experience, Cru is introducing wines on tap—an exciting development that sets the brand apart in a competitive market. The updated menu will also feature globally inspired dishes designed for sharing, ensuring guests enjoy unforgettable meals paired with their favorite wines. Additionally, Cru is working on introducing some exciting updates to the menu, including plans to implement the great charcuterie boards.

Cru Wine Bar and Bistro is also expanding its reach into the digital space. The upcoming launch of an e-commerce platform will allow customers to order their favorite wines directly from CRÚ, all from the comfort of their homes. This initiative will not interfere with the in-store experience but will serve to connect and engage guests even more.

A Welcoming and Inclusive Atmosphere

While the expansion and innovation are exciting, the essence of Cru Wine Bar and Bistro lies in its commitment to creating a welcoming and inclusive environment for all guests. Whether it’s a casual date night, a ladies’ night out, or a corporate gathering, Cru’s inviting atmosphere ensures that everyone feels at home. The team’s dedication to exceptional service and high-quality wine makes Cru a destination for anyone looking to connect over great food and drinks.

Looking Forward

With Simon Bozas and Patrick Colombo leading the way, Cru Wine Bar and Bistro is poised for continued growth and success. The combination of rebranding, expansion, and innovation sets the stage for an exciting future. As the brand heads into new markets and embraces digital growth, the core focus remains on delivering a top-tier wine experience that is approachable, sophisticated, and welcoming.

For more information about Cru Wine Bar and Bistro, visit CruWineBar.com.

Instagram: @cruwinebarandbistro