The journey towards achieving financial freedom is a real and pressing struggle among many, and more so, among countless colored people who have repeatedly been struggling to live their best lives. Experiencing financial freedom, it would seem, is an inaccessible feat for many American families today due to their lack of knowledge, guidance, and tools that will make them understand its importance and many benefits. Well-known motivational speaker, entrepreneur, financial expert, and book author De’ Andre Salter is attempting to change the plight of numerous Black Americans through his book The Culture of Money.
“The Culture of Money goes beyond the simplistic advice to build an emergency savings fund as your first step towards financial freedom. This book will change the way you think about your finances. It will help you wake up and learn how money has affected your past, is a driving force in your quality of life today, and will be the largest determinant of your future lifestyle,” De’ Andre Salter explains.
More than being an eye-opener, the book offers hope to those who have believed most of their lives that they will die poor, simply because they were born impoverished. Salter is promoting an ideology that he is confident will result in sustainable Black wealth. Realizing that the overwhelming racial wealth gap is the most disturbing civil rights issue of this generation, the author is combining faith, proven and tested economic strategies, and pragmatic financial habits to create a significant change among Black families today.
“The Culture of Money helps people identify and change the negative financial behaviors that may be holding them back from building wealth. Blending behavioral finance, financial psychology, and Biblical wisdom, readers will learn how their childhood, emotional state of being, and mindset may be a bigger problem than a lack of budgeting. The Culture of Money also lays out the framework for community wealth building using the local influence of Black churches, providing them the curriculum, measurements, and tools needed to get involved in the Black wealth building movement,” De’ Andre Salter adds.
Aside from being one of the most recognized and celebrated Black executives in the commercial insurance industry today, Salter is also a thriving Bishop of Administration of the Macedonia International Bible Fellowship, an association of pastors that represent various ministries in Africa and the United States. Moreover, he presently serves as the senior pastor of Impact Church in South Plainfield, New Jersey.
De’ Andre Salter finished a Bachelor’s Degree from Drew University, a Master of Theology from The King’s Seminary, and is currently finishing a Doctorate of Ministry degree. He is happily married to his childhood sweetheart, Terri, for the past 24 years. Salter and his supportive wife are blessed with four children.
In a few years from now, De’ Andre Salter envisions helping over a million people experience financial freedom through the remarkable teachings contained in The Culture of Money. He looks forward to seeing individuals and families experience a phenomenal shift in their finances by first transforming their way of thinking and way of living. Additionally, he sees his book as an opportunity for Black churches and their leaders to rise up and take a proactive stance when it comes to educating their members about the Biblical truths pertaining to money and wealth.