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March 6, 2026

Deeply Cultivating Technological R&D to Promote Industry Innovation

Deeply Cultivating Technological R&D to Promote Industry Innovation
Photo Credit: Emily Smith

Linking the World with Architectural Aesthetics to Promote the Thriving Development of the Green Building Industry

According to the previously agreed time, the journalist arrived at No. 36 Baiyun Road, Hangzhou City, where Zhejiang South Architectural Design Co., Ltd. is located. In the office, Lian Jiang had just finished a project progress meeting. With a pot of tea, the interview officially began.

Since joining Zhejiang South Architectural Design Co., Ltd. (hereinafter referred to as ‘South Design’) in 2002, Lian Jiang has been engaged in the construction industry and has been deeply involved in technical R&D for more than 20 years. As the Chief Architect of the company, he has made significant contributions to the company’s development and the achievements and status of the architectural design center, demonstrating outstanding architectural design talent and leadership abilities. With his key technical support, he led the team to create works that are both artistic and practical and build beautiful buildings. At the same time, he has made many achievements in the R&D of green building design technologies and the application of technological innovations.

Promoting sustainable development of the industry

Established in 1999, Zhejiang South Architectural Design Co., Ltd. is a comprehensive company with Class A qualification in the construction industry (construction engineering), Class A qualification in the engineering design of landscape architecture, and Class B qualification in urban and rural planning. With over 50 subsidiaries and studios and nearly 500 employees, the company’s business covers 150 cities in 25 provinces across China.

Now, Lian Jiang is mainly responsible for coordinating and managing the company’s architectural design center, including the structural department, planning department, landscape department, and R&D department. With architectural design capabilities far exceeding industry standards, he enables the company’s business to cover 16 major product systems, including city synthesis, creative real estate, viewing architecture, educational buildings, hotel buildings, residential buildings, etc., encompassing all types of construction. Under the leadership of Lian Jiang, South Design has completed over 2000 projects to date, spanning various project types and industry characteristics, showcasing the company’s strong business capabilities and profound design strength. In addition, under the leadership of Lian Jiang, the company’s construction design projects have achieved a 100% customer satisfaction rate upon first inspection, an excellence rate of over 50%, a customer revisit rate of 75%, an annual increase in the proportion of green building projects by 60%, and an annual reduction rate in energy consumption of more than 2%.

All the while, Lian Jiang has always played a crucial role in the development of the company. As the chief architect, Lian Jiang keeps up with cutting-edge technologies in the industry and is committed to the development, application, and improvement of green building technologies. Based on green building policies and industry regulations, Lian Jiang formulated the company’s technical development framework, ensuring the company maintains a strong core competitiveness.

Deeply cultivating technological R&D

Lian Jiang independently developed multiple software copyrights, including the 3D-based Building Design Simulation System, the BIM-based Building Design Modeling and Analysis Software, the BIM-based Green Building Design Modeling System, the Building Energy-saving and Green Construction Planning and Management System, and the Building Design Space Effect Immersive Experience Platform. Technological innovations have been made in various aspects such as BIM technology, visualization platforms, 3D simulation, and immersive experiences, which have promoted the development of modeling analysis, architectural design, and environmentally friendly construction in green buildings, bringing about a qualitative leap in the industry.

Among them, the “BIM-based Building Design Modeling and Analysis Software” is particularly significant, as this software copyright facilitates the design, analysis, and management of building projects using the Building Information Modeling technology. The software provides various features and functionalities to assist architects and designers in creating digital models of buildings and structures, performing analysis and simulations, and collaborating with project stakeholders. BIM-based software allows architects to perform various analyses and simulations on their models, such as structural analysis, energy analysis, lighting analysis, and acoustic analysis, which help evaluate the performance and efficiency of architectural designs. It has been found that the efficiency improves by 45% and the accuracy reaches 97% through these evaluations. In short, software plays a crucial role in simplifying design processes, improving accuracy, reducing rework, and enhancing the overall efficiency of projects.

In addition, Lian Jiang has also promoted his advanced technology in green building to other well-known companies in the industry, such as Shanghai Construction Group Co., Ltd., Zhejiang Construction Engineering Group Co., Ltd., and Shenzhen Jinggong Building Decoration Group Co., Ltd., etc. With the support of Lian Jiang’s authorized green building software copyright technology, the authorized company has performed outstandingly in multiple projects and won multiple industry awards. For example, many projects of Shanghai Construction Group Co., Ltd. at home and abroad won prizes, such as Guyana Marriott Hotel Georgetown, Lusaka Stadium in Zambia, National Exhibition and Convention Center, Shanghai Natural History Museum, and Shanghai Disney Resort and Supporting Facilities (Phase I) project, etc., have won the China Construction Engineering Luban Award, Leed US Green Building Certificate, and National Quality Engineering Award; the New Zhengzhou Museum and the West Station Road project of Zhengzhou Construction Investment Group Co., Ltd. have won the Excellent Municipal Infrastructure Works and the National Quality Engineering Award in Zhengzhou City.

Building benchmark projects to connect the world

As an outstanding architect, Lian Jiang’s contribution is not limited to his works. He has also made certain achievements in the research of green buildings, which has greatly promoted the progress and development of the domestic green building industry. Relying on new generation digital technologies such as BIM, big data, cloud computing, and 3D visualization, Lian Jiang is committed to promoting the digitalization, online and intelligent transformation of the entire process of architectural design, construction, and operation in architectural works. At the same time, he strives to drive the optimization, reconstruction, and upgrading of the business mode, management mode, and construction methods for architectural design projects throughout the entire lifecycle.

For instance, the Taizhou Laoliangfang Cultural and Creative Park, which is the first cultural and creative industry park in Jiaojiang District, Taizhou City, was led and designed by Lian Jiang. The project is located in the original Shamen Granary, with a total investment of over RMB 150 million yuan. Among them, the homestay converted from a granary is a typical low-energy, multi-functional, environmentally friendly and energy-saving building. Under the promotion of Lian Jiang, the concept of energy conservation has been integrated into every stage of architectural design. Through collaboration with other design teams, it is ensured that energy-saving principles are taken into account in every design decision. Lian Jiang led the team to use BIM technology for energy simulation and analysis, to evaluate the energy consumption of buildings under different conditions. Through various simulation and analysis methods, the team identified the best energy-saving solutions and optimized them, making another important contribution to creating a sustainable building environment.

Looking ahead, Lian Jiang’s gaze is set on higher and farther places. He said, ‘I want to make a big impact in the vast land of the United States by utilizing my professional knowledge and experience.’ Lian Jiang has a clear goal. He said, he was currently registering a subsidiary in the United States, which will focus on providing architectural services and achieving the introduction and sharing of technical resources. Relying on technological innovation in the industry and the widespread application of innovative technologies at home and abroad, Lian Jiang told the journalist that he had the confidence and ability to continue to advance the R&D and application of green building technology, and to actively promote the development of the architectural design field.

 

Published By: Aize Perez

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