For most people, their physical appearance and looks are the primary source of their confidence and therefore, even after adorning the most expensive clothes, ornaments and jewelry, there is a need to enhance one’s face to try and create a balance and, most importantly a look that will wow anybody they come across. Demi Howell understands the importance of wearing the right makeup and, for the right reasons, a passion she has stayed true to for several years now. As the founder and CEO of Demiere Cosmetics, she is amplifying the need for and the importance of wearing the right makeup.
As a young woman who wanted to look her best, Demi discovered makeup, and like many young people her age, she began to self-learn and taking a few shots at makeup a few times, she found herself sticking with the simple and her favorite items in the kit, even though she always knew the possibilities are endless. So for the next few years, she focused on makeup as a means of expressing her artistic side and bringing out one’s beauty, and effectively since then, Demiere Cosmetics was born with a simple motive, “revolutionize and simplify makeup process from start to finish.”
Demiere Cosmetics as a brand is committed to revolutionizing an entire industry, where there are no pre-existing structures or authority, thus taking it upon themselves as a brand to set the standard and the tone for what real beauty is and how makeup is done in addition to reaching out to a society that has always been set in its ways and beliefs and misconception about makeup.
“Our target audience is anyone who is looking for ease and convenience when applying their makeup. It can be for the everyday woman, high fashion model, and anything in between. So if you’re looking to minimize products and cut your makeup application down to 10-15 minutes, you are our target consumer. On the other hand, if you are a person who is on the go a lot and needs ‘THAT LOOK,’ then our kits are perfect.” Demi shared.
Undoubtedly, the time required for a complete makeover is one of the reasons why many shy away from makeup, and for Demi the Artist, it is imperative to show people that applying makeup does not need to consume so much time and effort. As she reaches out to the next generation of women and even middle-aged women, Demiere Cosmetics offers its clientele the perfect look that best suits their lifestyle.
By offering the Demiere Cosmetics’ custom kit, “Our Custom kit creates a sense of confidence.” Demi beamed. “All of our products are multi-functional, which cuts down on having too many products. Everything you need is in arm’s reach to have that perfect look. We also have a subscription tutorial platform where customers can learn how to apply their makeup. The tutorials are geared specifically to our line, so you won’t feel intimidated while learning how to do your makeup. It’s important for our consumers to feel confident in applying their makeup with ease,” She added.
At the core of Demiere Cosmetics and Demi Howell’s operation is giving each client an unforgettable experience, and uniquely so, one that changes their misconception about makeup and what it takes to look beautiful and confident.