Entering the music industry is already challenging, let alone aiming to carve a niche in the scene. But New York-based artist DJ Pereira has successfully claimed and lived up to his title, “The Guaracha King.” Recognized across the country, the DJ is best known for bringing the upbeat, captivating tunes of guaracha music to the mainstream radio in the United States and across the globe.
On April 3, DJ Pereira will be dropping an exciting new music video and song with some of the most prominent artists in the Dominican Republic, such as Haracakiko Yomel el Meloso and Dixson Wax. The collaboration will be called “No Lo Hay.” The announcement for his upcoming project is already making noise in the industry.
DJ Pereira, originally from the Dominican Republic, has been in the music game since 2010. The Latino artist explores the open format genre, bringing life to parties and gatherings with his unique take on music. The DJ is the youngest on-air talent ever to set foot on NYC’s 96.3 FM radio, reaching # 1 on the platform between the 3 to 7 p.m. time slot with his partners. Additionally, DJ Pereira is the first and only Spanish DJ signed by 50 Cent, a liquor company based in Branson, Missouri.
Furthermore, being one of the most influential proponents of the genre, DJ Pereira also bagged the title of El Rey Del Perreo for his contributions to giving guaracha a new personality through his unique twist. After over a decade in the industry, the Latino artist has worked alongside some of the brightest stars in the music scene today, such as multi-platinum artist Nio Garcia. The DJ has also performed with the likes of El Alfa, Arcangel, Myke Towers, Lírico en la Casa, Darell, Ozuna, Bad Bunny, Daddy Yankee, Bryant Myers, Andy Rivera, and many more.
With his talent, DJ Pereiro was able to perform in front of audiences on the world’s biggest stages. He has brought guaracha music to California, New York, Miami, Arizona, Chicago, North Carolina, Los Angeles, Puerto Rico, Spain, Switzerland, France, and Italy. Despite being in some of the world’s most vibrant cities, the DJ remains true to his Latin roots and genuinely fulfills his mission to spread the contagious and addictive beats of guaracha music.
On his 25th birthday celebration, DJ Pereira packed the United Palace Theater to the brim, giving audiences the guaracha experience of their lives. Along with other artists such as Myke Towers, El Alfa, Nio Garcia, Darell, and many more, the Latino gave everyone at the event a once-in-a-lifetime treat as he allowed them to enjoy and understand what guaracha truly is.
Besides his undeniable talent, DJ Pereira is also celebrated for his work ethic. His ability to work well with anyone, from producers to other artists in the industry, is admired. With dedication, humility, and hard work, the Latino artist is truly setting the bar higher for other artists to reach.
Asked what motivated him to pursue music, DJ Pereira shared that he saw how other DJs impacted and controlled crowds with their music. He wanted to be able to do the same while simultaneously uplifting his culture and the uniqueness of guaracha music to the world.
To learn more about DJ Pereira, visit his website.