By: Ethan Rogers
Dr. Cinik Medical Group announces a global partnership with the Chicago Bulls for the 2025–2026 NBA season, reinforcing its international expansion and North America–focused growth strategy.
Dr. Cinik Medical Group, a multi-specialty healthcare organization headquartered in Istanbul, has been named an Official Global Partner of the Chicago Bulls for the 2025–2026 NBA season. The partnership represents a strategic milestone in the group’s long-term vision to expand its global footprint and connect with international audiences through trusted global brands.
“The Bulls didn’t just win championships. They brought basketball to the world. That’s exactly what we’re doing with healthcare.”
With these words, Dr. Emrah Cinik, founder of the medical group bearing his name, announced the partnership, citing the Chicago Bulls’ global legacy as a defining factor behind the collaboration.
Why the Bulls?
For Dr. Cinik, the choice was deliberate. The Chicago Bulls’ transformation from a dominant sports franchise into a globally recognized cultural symbol mirrors the philosophy that has guided his medical career for nearly two decades.
“When you think about the Bulls, you think about Michael Jordan. You think about six championships. You think about a team that never lost when it mattered most. But what I admire most is what they did beyond the court. They made basketball a global language. They opened doors for millions of fans who had never seen an NBA game. That’s the kind of impact we want to have in healthcare.”
The Bulls dynasty of the 1990s reshaped professional basketball, winning six NBA titles across two historic three-peats and establishing a legacy that continues to resonate worldwide. For Dr. Cinik, who has built a global reputation in aesthetic medicine, the parallels are clear.
Precision, Not Just Excellence
While excellence is often cited in healthcare, Dr. Cinik emphasizes a more disciplined standard.
“Everyone talks about excellence. It’s become a buzzword. What matters to me is precision. The right gesture, at the right moment, with the right vision. That’s what separates good from great. That’s what Jordan understood. That’s what we practice every day in our operating rooms.”
Since founding his clinic in Istanbul in 2007, Dr. Cinik has overseen many procedures for patients from around the world. The group operates from a modern hospital facility featuring 28 operating rooms and a multilingual medical team focused on delivering consistently high clinical outcomes.
“A hair transplant, a smile makeover, a cosmetic procedure—these aren’t just medical acts. They’re moments of transformation. People come to us because they want to feel like themselves again. Our job is to make that happen with precision, care, and respect.”
A Bridge to America
The partnership marks a significant step in Dr. Cinik’s expansion toward North America, as rising healthcare costs in the United States continue to drive interest in international medical tourism.
Turkey has emerged as a leading destination in this sector, offering advanced procedures supported by experienced medical professionals. Dr. Cinik has been at the forefront of this movement, welcoming thousands of American patients to Istanbul over the years.
“Americans are smart. They do their research. Paying $15,000 for a procedure in New York when the same quality—or better—is available for a fraction of the cost elsewhere doesn’t make sense. What we offer is not cheap healthcare. It’s smart healthcare.”
By aligning with an established U.S. sports franchise, Dr. Cinik is using the partnership to reach audiences in the U.S. and beyond.
“The Bulls have fans everywhere. They’re a global brand with American roots. That’s exactly who we want to talk to.”
Healthcare Without Borders
Beyond visibility, the partnership reflects a shared belief in accessibility and global reach.
“World-class care should be accessible to everyone, not just a privileged few. Just as the Bulls shared greatness with the world, we aim to make high-quality healthcare available to patients regardless of where they come from.”
The collaboration will be activated through digital campaigns and social media initiatives designed to connect the Bulls’ global audience with Dr. Cinik’s vision of performance-driven, patient-centered healthcare.
About Dr. Cinik
Founded in 2007, Dr. Cinik Medical Group is a multi-specialty healthcare organization headquartered in Istanbul, Turkey, with an international presence that includes a clinic on Harley Street in London. The group specializes in advanced hair restoration, cosmetic surgery, dental treatments, and medical aesthetics.
The group has treated patients from many different places and offers hair restoration options such as Sapphire FUE and DHI, with an approach centered on patient care and results that aim to look natural over time.
Website: https://www.emrahcinik.com
Website: https://www.drcinik.com
Source: DWPR