By: Seraphina Quinn
As eco-conscious consumers seek alternatives to fast fashion, a new wave of brands is redefining what it means to be stylish and sustainable. This shift is especially relevant to Los Angeles, where the demand for vegan and eco-friendly products continues to grow—reflected in California’s 2023 ban on the sale of fur. From innovative vegan materials to versatile designs and culturally rich craftsmanship, these brands emphasize thoughtful, ethical choices that benefit both people and the planet. In this article, we highlight four distinct brands—No. 49, Diane Kroe, Segan, and Jummobi Apparel—each embodying a unique approach to sustainability in fashion.
Diane Kroe
With over 25 years in fashion, Diane Kroe crafts versatile, travel-friendly designs that support a “less is more” lifestyle. Her multi-way clothing pieces can be styled in various ways, allowing customers to create multiple looks from a single garment—ideal for travelers and those reducing wardrobe waste. Produced in Canada with easy-care, luxurious fabrics, each piece combines functionality and elegance. Diane’s dedication to slow fashion and high-quality craftsmanship aligns with her commitment to providing sustainable, stylish options for the modern, conscious consumer.
No.49
Founded by Rosanne Wood, No. 49 is a brand that embodies a commitment to sustainability through innovative materials and mindful production. The brand’s use of apple leather, bamboo leather, raffia, and recycled materials provides a luxurious alternative to traditional leather, minimizing environmental impact. Each No. 49 handbag contributes to the removal of plastic waste from oceans and offsets carbon emissions through partnerships. By merging elegant design with ethical practices, No. 49 offers a refined, eco-conscious choice for consumers looking for both style and responsibility.
Segan
With a cool, edgy vibe that feels more like an underground club than a fashion brand, Segan is for those seeking style with substance. This vegan brand uses innovative materials like MIRUM®—a plant-based, plastic-free leather alternative—alongside upcycled metals and recycled packaging to minimize environmental impact. Certified as PETA-Approved Vegan, Fair Trade Workplace, and pending B Corp certification, Segan’s collection is intentionally small and story-driven, challenging overconsumption. The website reflects this exclusive approach, requiring visitors to “join the circle” before exploring the thoughtfully and creatively crafted, minimal product range of luxury handbags and chain jewelry.
Jummobi Apparel
Founded by Juliana Chakma L., Jummobi Apparel is a Southeast Asian Indigenous brand dedicated to preserving cultural traditions through sustainable, vegan fashion. Known for its commitment to slow fashion, the brand emphasizes handcrafted pieces made using the traditional waist loom weaving technique, an art form that creates intricate, original textiles and patterns. By blending this time-honored method with modern designs, Jummobi celebrates cultural heritage while delivering fashion-forward looks. Exclusively vegan, the brand stands out for its socially responsible mission to empower Indigenous women and support animal welfare.
These brands demonstrate that fashion can be meaningful, ethical, and beautifully crafted. By using innovative materials, reducing waste, and staying transparent about their practices, No. 49, Diane Kroe, Segan, and Jummobi Apparel set a new standard for what sustainable fashion can achieve. As consumers become more informed, brands like these pave the way toward a more mindful and impactful fashion industry, blending style with purpose.
Published by: Nelly Chavez
