QuikTok is the first and largest public influencer marketplace that launched recently in March this year. By allowing artists, record labels, and brands to purchase promotions from influencers within minutes instantly, QuikTok is bridging the gap between content creators and clients.
Currently, the company has onboarded more than 750 influencers with an overall reach of over 750 million, which continues growing exponentially. With QuikTok, brands get the immediate exposure they want that will bring more profits to their business. Artists and record labels can use a platform that will allow their songs the change to go viral, boost their monthly listeners, and reach new audiences.
QuikTok can accommodate any client looking for a wide variety of talents to choose from and who doesn’t want to spend a good chunk of money for advertisements but still attain immense exposure. In fact, a study found that the cause of success for 63 out of 100 songs on the Billboard Hot 100 came from TikTok alone. It is proof that shows how going viral on social media can go a long way.
The company focuses on creating individualized campaigns that will garner the best results for each client, big or small.
For QuikTok, transparency is essential and has integrated it deeply into the platform. All of their creators have absolute control over the promotions they accept or deny, and can even set their own prices. The creators’ rates are already laid out and can be immediately seen, eliminating having to negotiate prices.
Compared to working with talent agencies, there is frequently a lot of back and forth between the agency and their clients, leading to overpricing and ruining the overall expectations. Some talent agencies also tend to up-charge their clients by thousands of dollars.
Through QuikTok, almost all of the nitty-gritty of having a middleman is eliminated, allowing a quick collaboration for promotions.
The motivation for developing QuikTok stems from the observation that many TikTok creators were not monetizing off of their followings. Realizing that there was no such thing as a public influencer marketplace yet, the team behind the platform thought it would be a sustainable approach. The platform gives creators the chance to make promotions and still have the option to leave whenever they want to.
There are still exciting developments left in store for QuikTok. In a matter of weeks, the company will be releasing iOS and Android applications to ease the process of purchasing promotions on mobile devices. This September, they will also be introducing Instagram and YouTube on the platform, allowing the clients to purchase promotions across multiple platforms in a matter of minutes.
The company also offers excellent customer service. QuikTok’s campaign team is available to help clients get the most out of their budget at any time. The team will be as involved as the customer allows them to be, whether it be selecting an influencer or assisting in writing instructions for the influencer’s promotion.
By bridging the gap between creators and artists, brands, and record labels, the hassles of making promotions are lessened. Clients can spend less, and creators can earn more.
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