Many businesses are now looking forward to life after lockdown and returning back to the new normal. While the coronavirus pandemic had a profound impact on their sales, fitness expert and sales strategist Kory Angelin wants businesses to consider strategies that focus on creating great customer experience rather than slashing prices through discounts.
As someone who worked in the fitness and business industry for over 25 years, Kory saw how the lockdown had taken a toll on the fitness industry. Little attention has been given to health and fitness clubs, as more attention has been focused on retail, restaurants, and industries. To survive, he cites “planning and strategizing” is the key to prepare for the reopening.
For Kory, great brands do two things: believe in their product or service and charge premium prices. Unlocking your business after lockdown is not a challenge of who can set the prices lower than the rest. Instead, it is all about providing a customer experience like no other. In that way, customers pay because of the experience they don’t see anywhere else, and they won’t settle for less.
Known for helping leaders realize their full potential, Kory has grown substantially over the years. His reason for being is his passion for reaching more people and giving them a toolset to reach their full potential. He wants to share with people and help them understand what a customer journey should look like in order to increase sales through trust and empathy.
His philosophy has always been to hold people accountable for what their greatest potential is. He believes that the majority of people want but don’t tap into that potential because life gets in the way. For Kory, all it takes is a little inspiration in life to get you started and never miss a chance to get inspired.
Kory is an award-winning trainer and two-time published author, speaker, and podcast host. His podcast, Rep It Up, is home to his valuable insights on how anyone can get the skill sets they need to increase their income in the industry. This is his way of reaching more people and making a difference through a wide array of topics on fitness education and sales strategy.
He has also worked for some of the top fitness brands in the world, including his current role with F45, Lifetime Fitness, Equinox, and Les Mills teaching brand experience. His industry experience includes partnering with Nike to launch their SPARQ Brand, working with a variety of pro athletes, and being featured in Sports Illustrated, Boutique Fitness Solutions, Club Solutions, Club Industry, and Mastering Your Money magazines. Kory is a sought-after motivational speaker and has just launched his second book entitled #Sellout. The book talks about how to sell out your product or service by providing a great customer experience.
“I have been successful at sales by ‘not’ selling but rather creating a great customer journey,” he reveals. Through this, he has consulted for some of the biggest brands around the world and helped them thrive and succeed.