The clothing industry is one of the most dynamic fields out there. Trends change almost every year, meaning it can be challenging for aspiring business owners to establish themselves in this realm and make their mark on fashion choices across America. One kid’s brand set up by parents will launch on April 5, providing new style options at affordable prices so little ones can have everything they need.
Jaime and David Johnson were inspired to create Fletch™️ after watching how gentle bamboo fabrics were for their son Fletcher, who has eczema. “After he was born, we quickly realized that bamboo was our favorite material for jammies. The material is breathable, stretchy, and was the easiest on Fletcher’s eczema,” they said.
The emerging fashion brand features a variety of outfits in fresh and spunky prints. With cool, unique pieces that are durable yet comfortable, they prove that there’s no need to give up comfort or quality to look good.
“We believe in designing pajamas in epic prints that can easily transition from sheets to streets, headboard to skateboard, and bed to brunch or playdates with your best buds. We pull inspiration from the surf and skate community and create pajamas made of the highest quality bamboo so that even kids with the most sensitive skin will approve,” the founders added.
The Johnsons are trying to give children the opportunity for creative expression by creating fun, unique designs that aren’t seen anywhere else. The couple wanted their brand to stand out among competitors’ stores.
The founders of Fletch™️ know that kids’ clothing is an area where consumers want to be able find high-quality products. As parents themselves, they wanted options for their own children which were gentle on baby’s skin but also durable enough so as not to have any problems in the future when it comes time for new pajamas or outfit combinations. With bamboo being one material many people are moving towards due its sustainability qualities alongside being super soft against tender little bodies, this means parents can rest assured knowing their child will get nothing but comfort from these clothes all night long while staying healthy too. Their ensembles are made of thicker material, made to be longer lasting and play-friendly.
For parents who have an eye for fashion, Fletch™️ is planning to launch a range of products that will match their style and preferences. They are also including matching blankets, swaddles, bibs, and crib sheets for their nursery collection.
Fletch™️ aims to be a powerhouse that promotes style, prioritizes comfort, and preserves quality. The brand plans on creating the coolest boy pajamas in existence while continuing its commitment towards innovation as well as stylish designs.
