The pressure to attract viewers to one’s content has been one of the driving forces behind the incorporation of controversial topics, continuous usage of clickbait, and other marketing schemes. The usage of these tactics, however, does not always endear the content creator to its viewers because of how outdated, unoriginal, and commonly used they are.
Art School Dropouts, a New Jersey-based Youtube channel and film production group, takes pride in avoiding the utilization of generic approaches to content creation because of its faith in the technical expertise of its filmmakers and the quality of its storytelling.
Led by Joey Min, aka “Director Senpai” and Stephanie Pham, who is called the mom of the group, Art School Dropouts is dedicated to producing original narrative-driven and weekly feel-good content. As an Asian minority digital media group, they also aim to promote minorities making their mark in the independent filmmaking sector, a goal that is essential in today’s society, which continues to lack representation.
Their vision is two-dimensioned: help bring back the love for martial arts through films and highlight minorities in the film industry. The talented artists behind the group looked back at how the 1980s were marked by a lot of trends that remain to be remembered up to this day. One of the defining features of that decade was the martial arts action films that inspired countless people to learn the art. These films shed light on the true nature of martial arts as a system of training and not a base practice of violence. And through their videos, Art School Dropouts wishes to see a resurgence of martial arts lovers.
As one of the few independent groups posting original content almost every week, Art School Dropouts relies less on technological advancements over the natural abilities of its content creators. They do not put heavy emphasis on camera manipulation, capitalizing instead on the actors’ skills to connect with and draw the interest of the audience.
In addition, Stephanie, Joey, and the rest of the group are known for incorporating fresh, new ideas from cultural trends of the past decades. Modern media, from comic books to anime, also give them a lot of inspiration in coming up with well-crafted non-generic content.
There is a lot to look forward to when one starts to follow Art School Dropouts. On Youtube, they continuously release sketches, web series, and feature films. And this coming June 20, they are hosting a premiere of a film showcase from content creators around the world called Art School Dropouts In-House Grindhouse.
Due to the COVID-19 outbreak, many businesses are struggling to stay afloat, and the group has not been immune to the impact of the pandemic. They know what it feels to be part of such an economically damaging event. If Hollywood and Netflix, both industry behemoths, are having problems regarding their productions being put on hold, anyone can only imagine the whole other level of challenges that indie filmmakers and digital content creators are facing. Art School Dropouts In-House is their nod to the amazing creators out there and serves as an avenue for showing support to one another.
Old and new fans alike can enjoy any of the videos released under this incredible digital media group as they trigger nostalgia in viewers who grew up watching action films and introduces new consumers to the action genre.