By: Caitlyn Frank
Los Angeles, CA — As conversations around wellness, confidence, and mental health continue to evolve, a new brand is stepping into the spotlight with a clear and timely mission: to redefine self-care for pre-teens and teens in a way that feels empowering, age-appropriate, and free from pressure.
Glow & Go is launching with a focus on confidence, kindness, and healthy habits, shifting the self-care narrative away from perfection, filters, and aesthetics, and toward self-respect, consistency, and positive routines that support young people as they grow.
Created specifically for pre-teens and teens, Glow & Go offers fun, gentle, and thoughtfully designed self-care products that speak directly to the needs of the next generation. While self-care has become increasingly mainstream over the past decade, much of the category remains firmly adult-focused, often overlooking young, developing skin and hair, and, just as importantly, the emotional experience of growing up in a highly curated digital world.
Glow & Go was created to fill that gap.
Founded by entrepreneur Erin Carr, the brand was built with intention and a deep understanding of what young people and their parents are looking for. Rather than promoting unrealistic standards or “fixing” perceived flaws, Glow & Go centers its messaging on positive self-talk, confidence-building habits, and everyday routines that feel safe, simple, and supportive.
“Glow & Go isn’t about ‘looking good,’” Carr explains. “It’s about helping young people feel good, about who they are, how they care for themselves, and how they speak to themselves. I wanted to create a brand that meets them where they are, without pressure to grow up too fast or look a certain way.”
That philosophy is reflected in every aspect of the brand, from its product development to its tone of voice. Designed for everyday use, Glow & Go encourages simple routines around hygiene, wellness, and self-care, reinforcing the idea that confidence is built through consistency, care, and self-respect, not comparison.
Carr notes that the brand was shaped not only by market research but by observing the emotional landscape young people are navigating today. “There’s so much noise online telling kids who they should be and how they should look,” she says. “Glow & Go is about creating a safe space within self-care, one that says you’re already enough, and taking care of yourself can be kind, gentle, and even fun.”
With its playful yet elevated aesthetic, Glow & Go resonates strongly with a generation that values authenticity, wellness, and individuality. At the same time, the brand offers reassurance to parents and caregivers, who can feel confident knowing the products are created specifically with young users in mind, both physically and emotionally.
Looking ahead, Glow & Go is positioned for thoughtful growth. The brand has plans to expand its product offerings while continuing to prioritize education, confidence, and positive habits. Future initiatives will focus on creating resources and campaigns that encourage open conversations around self-care, growing up, and building self-esteem, extending the brand’s impact beyond products alone.
“For me, this brand is about long-term impact,” Carr adds. “If we can help young people build healthy habits and confidence early on, that stays with them. Self-care isn’t something you age into; it’s something you grow with.”
As Glow & Go enters the market, its message is both simple and powerful: self-care is not a trend, a look, or a social media moment. It’s a foundation, one that begins early, evolves over time, and starts with kindness.
Glow & Go
Self-Care for the Next Generation.
Socials:
Instagram: @glowandgonextgen
Hair and Makeup: @makeupfetish07
Erin Carr: erin_kwilliams
Website: www.glowandgonextgen.com
Disclaimer: The information provided in this article is for general informational purposes only and is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health care professional.