By: Jessica Thompson
In the bustling, trendsetting city of Los Angeles, where beauty and environmental consciousness are always in vogue, a new skincare brand is making waves. Good Condition, founded by Cherie Baughn in June 2023, is redefining what it means to combine luxury with sustainability. This innovative company is capturing the hearts of Angelenos who seek high-quality skincare products that are also kind to the planet.
Cherie Baughn, a former usability and accessibility expert, embarked on a mission to create a skincare brand that would not compromise on either quality or environmental impact. “I wanted to offer products that provide exceptional skincare benefits while also being sustainable,” Cherie explains. “In today’s world, luxury and responsibility should go hand in hand.”
Good Condition stands out with its luxurious lotion bars, each crafted with meticulous care using USDA-certified organic ingredients. This commitment ensures that all products are free from synthetic fertilizers and pesticides, offering consumers a pure and safe skincare experience. “Our ingredients are chosen with the utmost care to guarantee the best for our customers’ skin,” Cherie says. “We believe in transparency and quality at every step.”
The brand’s product line includes a variety of lotion bars tailored to different skin types and needs. For those with sensitive skin, The Plain offers a fragrance-free option, while The Luxe, made with natural, unrefined cocoa butter, provides a deeply indulgent experience. Other favorites include The Standard, featuring plum kernel oil and coconut essential oil, and The Repair, a soothing blend of French lavender and vanilla. For facial care, Good Condition offers The Day Glow, enriched with Vitamin E and squalane, and The Night Recovery, which includes natural retinol for gentle nighttime skin renewal.
Beyond its high-quality formulations, Good Condition is deeply committed to sustainability. The brand uses biodegradable, compostable, and 100% recyclable paper holders for all its products, eliminating the need for plastic. This eco-friendly packaging not only reduces waste but also aligns with the values of eco-conscious consumers. “Our packaging is a reflection of our dedication to protecting the environment,” Cherie notes. “We want our customers to feel good about their choices, knowing they’re supporting a brand that cares about the planet.”
Good Condition also operates with a strong ethical foundation, boasting MADE SAFE® and Leaping Bunny® certifications. These certifications ensure that all products are free from harmful chemicals and have not been tested on animals, further enhancing the brand’s appeal to conscientious consumers. “Ethics and integrity are at the core of what we do,” Cherie emphasizes. “We’re committed to offering products that are safe, effective, and cruelty-free.”
In addition to its robust online presence, Good Condition has recently opened a flagship store in the historic San Marco district of Jacksonville, Florida. This new location provides customers with the opportunity to experience the brand’s products firsthand and learn more about its sustainable practices. “Having a physical store allows us to connect with our customers in a more personal way,” Cherie says. “It’s a space where people can see, touch, and feel the quality of our products and our commitment to sustainability.”
As word spreads about Good Condition, it’s becoming a favorite among influencers and beauty enthusiasts who appreciate the brand’s unique blend of luxury and responsibility. With seasonal releases and plans for new specialty facial treatments, Good Condition is set to continue its rise in the beauty industry. “We’re always looking for ways to innovate and meet the evolving needs of our customers,” Cherie shares. “Our goal is to create a lasting impact in the world of skincare.”
In a city like Los Angeles, where the pursuit of beauty and environmental sustainability is a way of life, Good Condition is poised to become a staple in skincare routines. Cherie Baughn and her team are proving that it’s possible to enjoy luxurious, effective skincare without compromising on sustainability. Explore the full range of products at Good Condition and discover why this new brand is quickly becoming a favorite among those who value both luxury and eco-friendliness.
Published by: Khy Talara
