Australian fashion intern Sharna Kalwy always found it odd that the leading magazine brands she worked for were often forced to source and import hair extensions from the US because it was difficult to source quality products onshore.
She knew she could do better.
In March, the entrepreneur launched Hey Stacey, an ethically sourced human hair extension company based in Sydney, Australia that offers speedy delivery at more than half the cost of imported goods.
“There was certainly a missed opportunity in the Australian hair extension market for genuine high quality hair,” said the entrepreneur.
“The products already in the market were very inconsistent and offered misleading information. I wanted to make Hey Stacey stand out from competitors by offering a range of hair extensions that were ethically made with the highest quality hair.”
Models and hairdressers who use her company Hey Stacey hair extensions often fall in love with the quality and don’t want to give them back.
HeyStacey.com offers a range of different hair extension products including tapes, weft and ponytail pieces in a variety shades of natural and vibrant colours. All of the 100 per cent high-quality remy hair styles are shiny and long-lasting. Packaging is also environmentally friendly
Prices range from $165 to $395 for each product, with most taking only 30 minutes to apply.
It was important for Ms Kalwy to create a product that made women feel unapologetically beautiful and comfortable without the necessary price tag.
“Price doesn’t always equal quality. There are much better options in the market that won’t break the bank. Hey Stacey hair extensions would usually cost thousands of dollars but I want to show that quality can still be accessible,” she said
The company’s warehouse in China was specifically chosen for its consistency in delivering quality. Each bundle is 99 percent thick through every single strand and can be washed in a professional salon setting up to 50 times while still retaining shine.
The website heystacey.com launched in March and in just nine months the quality of the hair extension products has won over customers around the world. In that time, the audience on the brand’s instagram page, @heystaceyhair, has grown to over 194,000 followers.
“We want to use our social media channels to be as honest and factual with our customers so they know what to expect of us and trust us with their money,” Ms Kalwy said.
“In the beginning, we launched a lot of giveaways to give potential clients the chance to try the product for themselves and become an ambassador by telling their friends and family.
“From there, the repeat business is amazing. People just keep coming back for more.”
While the world was thrown into chaos due to the COVID-19 pandemic, Ms Kawly found her new e-commerce offering was largely unaffected. Demand for her products quickly went global, with the company now achieving revenue of $1m per month.
Should all go to plan, the young entrepreneur expects Hey Stacey’s revenue to exceed $100 million per annum in the next five years.