The advent of technology has paved the way for countless innovations, each new one being more advanced than the last, like intelligent robots. Job automation through automated robots is a game-changer in any market and may be crucial to businesses for survival in the current pandemic situation the world is engulfed in.
Brother and sister duo Mauricio and Tere Barrera are a great example of what well-applied technology can do to businesses.
Both being born and raised in Mexico City, the siblings were always told when they were still young that hard work eventually brings good things. The two shared the same passion for finding ways to make an impact.
While studying Graphic Design in college, Tere had a class with a great mentor who would later become the stepping stone to their success. During December 2019, 10 years after Tere was under her mentor’s tutelage, the two of them reconnected through Facebook, and their mentor introduced Tere the fantastic opportunity to learn about chatbots. Later on, Tere invited Mauricio to join.
It was how the siblings’ hunger and desire to succeed started to grow and gained momentum.
Tere and Mauricio studied more and more about chatbots and how to optimize them. They have also included learning the benefits of using social media to make businesses survive and thrive. The siblings decided to start their own marketing agency; hence Reach Digital Marketing was born.
The duo filled their roles seamlessly to keep the company in motion. Tere became an expert working with the many tools the bots have to offer, and Mauricio learned in-depth the behaviors of social media and technology, taking advantage of the knowledge to elevate their services: An explosive combination.
When the company first started acquiring clients, things have not been so easy for them. The company was faced with different challenging scenarios that do not have immediate and straightforward solutions as they had expected. They also could not achieve the amount of traction that both the clients and themselves wanted.
Not easily discouraged, they worked smarter. As time passed, the company gained more experience and results started to improve immensely. Though the company has clients in different industries, restaurants were the bulk of their clients. When Mexico unexpectedly had to close all of their businesses due to the pandemic, it meant that the company would be affected and slow the momentum they had.
Still not giving up, the siblings changed how they see their business and focused on helping qualified businesses that matched their strategy to make them thrive.
“Businesses must always adapt and change. Offline businesses must start expanding online to survive. Innovation is the key!” Tere urges
Through the company’s hard work, they became experts and successfully contributed to the increase in many clients’ business profits and growth through innovation and determination.
Their hard work was acknowledged by a Fortune 500 company that changed their game by enlisting their innovative services. This move opened the opportunity to new companies, regardless of size, looking to improve their business growth online.
Because of this tremendous and affirming opportunity, Tere and Mauricio are now entirely dedicated to help companies of any size, and increase their customer base with their accumulated expertise and background.
To know more, head over to the Reach Digital Marketing website.