As a black-minority millennial, Troy Sandidge has always wanted to create change in his community. Growing up, he learned that he had the potential to make a difference that only he could carry out. Troy initially pursued electrical engineering but felt a calling toward the creative side of life.
Now, Troy Sandidge is a digital marketer who provides successful social media marketing strategies and solutions for growing small- and medium-sized businesses (SMBs) and enterprise brands. For the past ten years, Troy has been working with entrepreneurs, small businesses, nonprofits, agencies, national brands, influencers, international organizations, and multi-billion enterprise businesses achieve success and reach audacious goals using his D.A.R.T. Marketing Methodology™ to grow their brand identity, reach, and profitability through social media, video, and digital marketing strategies with a heavy emphasis on storytelling.
Troy has beaten the odds and the expectations that society has branded on him. He has built a brand, a business, and various companies through organic marketing, community-building, and storytelling that has generated millions upon millions of dollars from SMBs to enterprise brands.
But Troy’s work transcends financial profits. He has fulfilled his longtime dream of making an impact and changing people’s lives. His journey has shown him that anyone can be more than their origin story and their past and, most importantly, the stereotypes and stigmas branded on them. Right out of college, Troy had an opportunity to work for Boeing, but pivoted at a time when social media was only in its infancy in favor of a career in marketing. This was a risky move for him, as he had just devoted so much time, effort, and money in pursuing a career in the electrical engineering field.
Troy is proud to say that his risks have paid off tenfold. His unique, meticulously crafted marketing methodology has worked in every field/industry he has ever worked in.
Troy enjoys working with SMBs to enterprise brands who are trying to earn their market’s trust and build their community locally. He loves the balance of working with entrepreneurs and small business owners and knows that applying that strategy with enterprise brands is just as powerful. His methods are proven and tested to work for both types of businesses. On a regular basis, he talks about a combination of technology, psychology, marketing, and communication.
What makes Troy unique from other marketers is that he doesn’t put people in a predetermined box filled with templates, prerecorded videos and courses, and an endless supply of regurgitated “hand-me-down” strategies, tactics, and marketing approaches. His strategies and methodologies work so well because he keeps things simple and approaches projects in a more personal way to make a major impact and reach. Clients and brands work with him to build a personalized solution to their marketing problems and dilemmas. He gives 110% during sessions with clients and internalizes their visions and aspirations. Troy leverages storytelling and community over paid advertisements and vanity metric inflation schemes.
Troy has come far in his journey as a creator. He has forged personalized marketing blueprints for small businesses and enterprise corporations to further establish their brand authority, increase their reach and ROI on average four times, and generate more conversions and revenue using social media as a focal point.
His illustrious career has also enriched him personally. Troy is a featured speaker, streamer, marketing consultant, investor, interviewer, and Twitter aficionado!Find Troy on his website and send him a tweet over on Twitter.