By: Caitlyn Frank

In an industry where attention is fleeting and competition is relentless, building a beauty brand that scales beyond buzz into real revenue is no small feat. Yet this year, LA Glam Co and Glow & Go are doing precisely that, entering a million-dollar-plus year driven by strategic growth, disciplined execution, and a clear understanding of where modern consumers are headed.
Founded by entrepreneur Erin Williams Carr, the two brands represent different ends of the beauty and self-care spectrum, yet share the same foundation: strong brand identity, intentional expansion, and a refusal to play small.

From Momentum to Scale

 LA Glam Co has steadily evolved from a fast-moving hair accessories label into a brand positioned for long-term relevance. With expanded product offerings, growing wholesale demand, and increasing retail conversations, the brand is transitioning from early-stage growth into a more mature scale phase.

Glow & Go, meanwhile, is carving out space in a category many brands have overlooked: self-care explicitly designed for pre-teens and teens. Built around confidence, positivity, hygiene, and healthy routines, not appearance, the brand is resonating with both parents and younger consumers seeking products that feel empowering, age-appropriate, and safe.

Together, the brands are projected to surpass substantial growth in combined revenue this year, supported by:

• Expanded product lines across both brands
• Increased retail and wholesale distribution
• Strategic monthly marketing investment
• Stronger influencer alignment and earned media
• A renewed focus on visibility and brand authority
  

A Year Focused on Exposure

For Williams, this year is as much about being seen as it is about selling. “This year is about exposure, confidence, and growth, and I won’t apologize for pushing harder,” she says. “You don’t scale by staying comfortable. You scale by putting your brands in front of the right rooms, the right retailers, and the right conversations.”Both Glam and Glow are leaning into elevated PR, strategic partnerships, and brand storytelling designed to position them not just as products, but as platforms with longevity.

Discipline Behind the Growth

Unlike many overnight success stories, the growth behind Glam and Glow has been built steadily. Williams emphasizes that hitting seven figures isn’t about virality alone, it’s about systems.

“Hard work is still the differentiator,” she explains. “There’s a misconception that success comes from one big break. In reality, it comes from consistency, reinvesting in your brand, being ok with sacrificing things for some time, being stressed or overwhelmed at times, and being willing to outwork the version of yourself that played it safe.”

That discipline shows in everything from supply-chain planning to marketing spend, with both brands focused on sustainable margins rather than short-term wins.

Looking Ahead

As the beauty and self-care industries continue to shift toward authenticity, community, and purpose-driven brands, LA Glam Co and Glow & Go are entering the year positioned not just for revenue, but for relevance.

“I’m earning my seat at the table, and that’s hard with who I come up against,” Williams says. “And this is the year I’m allowing myself to fully step into the success I’ve built.”

For Glam and Glow, the path forward is clear: scale with intention, lead with confidence, and turn momentum into lasting impact.

As the year unfolds, LA Glam Co and Glow & Go are entering a defining phase, one where momentum meets scale and vision turns into measurable impact. Backed by disciplined execution, expanding distribution, and a clear commitment to visibility, both brands are positioned to move beyond growth for growth’s sake and into lasting market relevance. For Williams, this year isn’t about chasing validation; it’s about ownership. Ownership of the work, the results, and the success that follows. In an industry built on perception, Glam and Glow are proving that substance, strategy, and consistency are what ultimately drive sustained growth.

Disclaimer: The revenue projections and growth mentioned in this article are based on the current trajectory of LA Glam Co and Glow & Go. These figures reflect the hard work, strategic planning, and discipline that have gone into building these brands. However, it is important to note that results may vary for different businesses, and the success described here is not guaranteed. Achieving similar results requires significant time, effort, consistency, and the right market conditions. Business success is influenced by numerous factors, and individual outcomes may differ.