The usage of social media has significantly changed over time, from initially reconnecting to old friends and colleagues, social networking sites nowadays have evolved as an avenue for network building and marketing. Individuals and companies now are using social media to spread their cause, promote products, and gain wider influence. And in order to spread messages to a bigger array of audience, it is essential to acquire as many followers as possible.
The social media audience acquisition industry is particularly challenging, and the growing number of players has contributed to the saturation of the market. In addition, individuals or companies who are working to help provide follower growth for brands need to keep up with rapidly changing trends continually. This is simply the nature of an industry based on digital technology.
This method of advertising has proven to be more effective and affordable than typical influencer marketing methods. One of the reasons for its effectiveness and strategic design is the sudden growth of influencer marketing over the past few years. As social media users continuously increase, the prevalence of influencer marketing will follow. It is predicted that influencer marketing will be a $10 billion-dollar industry by the end of 2020.
While there are several ways to grow their followers and establish a strong brand presence, a relatively new form of advertising is taking the game to a different level.
Exclusive Advertising Campaigns or commonly known as “Giveaway Campaigns,” have become common on social media platforms, especially on Instagram. Through giveaway growth campaigns, brands are able to tap celebrities or influencers to host their campaigns. As such, they are able to increase brand presence and gain more followers by touching the base audience of host celebrities. Simply put, the process is that of a TV commercial, where an influential person becomes the face of the brand for a set period of time.
While some brands are still not able to fully grasp the leverage they can get from Exclusive Advertising Campaigns, some companies have already pushed their luck and invested in this type of social media marketing strategy.
It goes without saying that navigating through a new form of advertising can be a challenge. However, in 2013 Jennifer Brooks, a “mom blogger,” had firsthand experience with giveaway loops. To the best of her abilities, she tried to find a solution to make the technology more available to brands and businesses.
The increasing amount of time people spend on social media every day, and the growing demand on Instagram for growth 2015 gave Jennifer an idea. She tapped on her existing network of social media influencers and strategically partnered with some of the biggest celebrities. Two years later, International Loops was established.
International Loops is the longest-running “giveaway growth campaign” host in the industry, making use of one of the most favored forms of advertising on social media. They specialize in Exclusive Advertising Campaigns, which harnesses the power and influence that celebrities have over their social media followers. International Loops acts as the network that hires celebrities to host campaigns.
“Instagram Giveaway Growth Campaigns” or “Loops” are innovative solutions that cultivate brand relevance and drive tangible results on social media, even as these platforms are becoming saturated. This approach recognizes that people love to receive free things, and they also love to win. By putting these two together, and strategically tapping into a celebrity’s audience, brands are provided a sure way to create hype around their products or name.
Over the years, various Exclusive Advertising Campaigns executed have given brands the ability to establish themselves in the social presence of notable household names. The data is very straightforward: one can expect more engagement with more followers.
More than massive exposure, Exclusive Advertising Campaigns also result in retargetable traffic. Because the additional exposure comes in the form of new followers, and because the giveaways keep the followers engaged, there is a higher chance of converting them into customers. Engaged followers are more likely to avail of a brand’s products or services, especially if they experience online interaction.
Overall, this form of social media advertising allows clients to build quality relationships and trust with their target audience and potential customers. These people themselves can further develop into ambassadors for the brand, thereby initiating a cycle of follower growth.
International Loops prides itself on its ability to design campaigns that drive ten times the result of typical brand deals for only a fraction of the price of other marketing strategies. The company has an ingenious method of pricing the campaigns, where they are priced based on the number of followers the celebrity or influencer has and their average engagement per post. This pricing is similar to how a commercial is rated based on the average number of viewers and traffic the TV series draws during airtime.
Over the past five years, International Loops has committed to remaining the most reliable and most innovative company when it comes to social media acquisition. They have built a brand on transparency by setting honest expectations with their clients and delivering on those results.
International Loops also has an experienced team of digital marketers and salespeople who work on the campaigns. With the common goal of providing high-quality results, they work closely with their clients by listening and understanding their needs to provide high-quality solutions.
International Loops prides themselves in their unparalleled industry experience and understanding of client needs that enable them to deliver real results. The collaborative approach by which the company operates benefits their clients now more than ever. With a collective global reach of more than 500 million between strategic partners worldwide, they utilize these assets and industry experience to ensure every client achieves their goals.
The company is dedicated to further its growth and continuously learn more strategies to better address their clients’ needs.