How to Use Artificial Intelligence to Boost Your B2B Marketing Efforts

Photo credit: altitudemarketing.com

Artificial Intelligence (AI) stands as one of the most exciting technologies for today’s B2B marketers. AI can help you reach the right customers, create better content, automate tasks, and gain insights from data. By integrating AI into your marketing strategy, you can save time and money while driving results. This article explores practical ways B2B marketers can harness AI to succeed.

Introduction

AI is one of the most exciting technologies for B2B marketers today. AI tools can analyze customer data, generate content, score leads, power chatbots, optimize campaigns, and more. AI doesn’t replace human marketers; instead, it complements their capabilities. With AI, marketers can focus on strategy and creativity while automating tedious tasks.

Integrating AI can seem intimidating at first. The key is starting small and choosing the right tools for your needs. Even simple AI applications can make a big difference. Keep reading to learn proven ways B2B marketers are using AI to boost results.

Segment Your Audience with AI

One of the hardest parts of an effective B2B marketing strategy is identifying who to target. B2B buyers are specialized and scattered across organizations. Sifting through data to find your best segments is tedious manual work.

AI-powered analytics tools can automate audience identification in seconds. For example, machine learning algorithms can analyze past campaign data to detect patterns. The AI will identify your best performing segments based on attributes like job title, industry, company size, and interests.

AI tools go beyond obvious attributes to uncover unexpected patterns in data, such as language usage across online content. These hidden insights can reveal valuable new micro-segments.

With precise audience targeting, you can personalize messaging to resonate. AI enables scale, letting you tailor outreach to hundreds of niche audiences.

Savvy business Mutual of Omaha used AI to segment and saw a 10% increase in click-through rates. AI is the future of B2B segmentation.

Score Leads With AI Predictive Analytics

Not every lead is equal. In B2B sales, most leads never convert to customers. Sales reps waste time chasing prospects that will never pay off.

AI software can accurately score leads to identify hot prospects most likely to convert. The AI analyzes data like website visits, email opens, and past purchases to estimate sales probability.

Predictive lead scoring with AI significantly improves conversions. For instance, software company Terminus attributes over 80% of their sales to AI-scored leads.

When sales focus on high-scoring leads, you use time and resources efficiently. Lead scoring AI transforms B2B sales and marketing.

Use AI to Create Better Content

High-quality content is essential for B2B marketing success. But constantly creating fresh blog posts, videos, and other assets strains budgets.

AI-powered content tools can generate blogs, social posts, and ads. While AI won’t replace human writing, it can draft solid first versions for you to refine. This process is called robo-writing.

Content Creation Method	Amount of Content	Human Effort Needed	Quality
Manual Writing	Low	High	High
AI-Assisted Writing	High	Low	Medium

 

For example, the Wordsmith platform from Automated Insights turns data into written content. The AI generates drafts tailored to different formats like social media or press releases. Humans then edit to perfection.

Robo-writing platforms increase content volume without straining writers. AI data analysis also optimizes content for specific keywords to improve SEO.

Deploy Chatbots to Qualify Leads

Chatbots are AI programs that conduct text or audio conversations. In B2B marketing, chatbots engage visitors and connect them to sales reps.

Chatbots can handle common questions at scale to qualify leads 24/7. If a prospect has detailed needs, the chatbot can route them to a sales rep.

According to Oracle, 80% of businesses plan to use chatbots by 2022. Chatbots increase leads while decreasing labor costs.

For example, insurance broker Assured Allies uses chatbots to engage prospects. The AI qualifies leads and directs hot prospects to sales instantly. Implementing chatbots gave them a 671% increase in leads.

Automate Campaigns with AI

Running campaigns involves constant testing and optimization. But continually making small adjustments is tedious work.

AI marketing automation platforms learn from data to optimize campaigns for you. For example, AI runs A/B tests comparing different headlines or images to see which perform best.

The platform continuously experiments to improve results. You simply define goals like clicks, conversions, or revenue and let the AI iterate.

AI marketing automation frees you from constant campaign tweaks. Analytics firm Neustar saw 171% higher ROI after implementing AI campaign management.

Use AI to Turn Data into Actionable Insights

Tons of data flow through B2B marketing systems daily. Hidden in this sea of information are insights that can drive strategic decisions. But discovering these patterns takes advanced analysis.

AI analytics tools comb through big data to uncover valuable insights humans would miss. Machine learning algorithms spot trends and anomalies to isolate important metrics.

AI dashboards visualize critical insights so you can act on them. When you know which campaigns drive results, you can double down on what works.

With AI, data becomes a powerful asset. Real-time analytics means making smarter choices faster to seize opportunities.

Bringing AI into Your B2B Marketing

Although AI may appear complex, getting started is straightforward. Many effective tools are simple to implement. Begin by identifying your biggest marketing pain point that AI could solve.

Focus on augmenting existing strategies versus reinventing everything. Look for quick wins to demonstrate ROI and get buy-in. By adopting a test-and-learn approach, you’ll quickly become adept at leveraging AI.

The future of B2B marketing is AI-powered. Now is the time to tap into artificial intelligence to drive results and gain a competitive edge. Utilize this guide to initiate the process of enhancing your marketing with AI today.

FAQs

What does it mean when people say AI can segment audiences?

It means AI can look at data about customers and automatically find groups that are most interested in buying. This helps you target the right people.

How can AI write marketing content for me?

AI can take data and turn it into draft blog posts, social media posts, and ads. It gives you a starting point that you can edit.

What kinds of things can chatbots do to help my marketing?

Chatbots can have basic conversations with potential customers to answer common questions and get their contact info for sales.