Aircraft detailing has long been a niche corner of the aviation world. Ethan Dang, entrepreneur and founder of Onground Systems and University Mobile Detailers, is working to bring it into the spotlight. By leveraging emerging technology and TikTok’s viral reach, Dang is helping to redefine how people view private jet cleaning while building what is believed to be the most extensive independent aircraft detailing network in the U.S.
The Problem: An Industry Slow to Evolve
For years, the aircraft detailing industry operated behind closed hangar doors. Booking services were often clunky, inconsistent, and reliant on outdated systems. Charter operators and private jet owners frequently struggled to find reliable professionals, while independent detailers faced limited opportunities to expand beyond their local reach. The system appeared to need innovation, but few had taken significant steps to modernize it.
That is until Ethan Dang decided to try to change things.
From Car Rentals to Aircraft Detailing Innovation
Dang’s journey began in an unexpected place: a college car rental business at UC Berkeley. While running the operation, he discovered a passion for detailing vehicles. He eventually expanded his expertise to aircraft, leading to the creation of University Mobile Detailers, which grew to become Northern California’s go-to service for high-quality aircraft cleaning.
But Dang saw a bigger opportunity. The lack of a unified, technology-driven approach to aircraft detailing seemed to be a major obstacle for both service providers and clients. To bridge that gap, he launched Onground Systems—now considered the largest independent aircraft detailing network in the U.S. This innovative platform connects private jet owners, charter operators, and detailers nationwide, offering a streamlined, efficient booking process that aims to modernize the entire industry.
TikTok (@udetailers): Helping to Change Perceptions of Aircraft Detailing
What appears to set Dang apart is his embrace of social media—specifically TikTok. Under the handle @udetailers, Dang offers viewers a behind-the-scenes look at the intricate world of aircraft detailing. From deep-cleaning private jet carpets to polishing luxury interiors, his videos reveal the craftsmanship involved in maintaining these elite machines.
The approach seems to be working. With millions of views, TikTok has helped amplify University Mobile Detailers’ brand and contributed to reshaping how people perceive aircraft detailing. The once-invisible process is now becoming an engaging, aspirational career path for many. Charter operators and private jet owners often discover Onground Systems through these viral moments, turning social media exposure into real-world business growth.
“When I started posting videos, it was just a way to showcase the work,” Dang shares. “Now, it’s a platform that aims to educate, entertain, and connect us with new clients and future detailers.”
Overcoming Industry Challenges
Building a business that seeks to disrupt an industry doesn’t come without obstacles. Early on, Dang faced backlash from insiders who were uncomfortable with his public-facing content—some even revoked contracts due to the viral nature of his videos. But instead of backing down, he adapted—refining his content to highlight the craftsmanship while respecting client privacy.
Scaling nationwide also presented logistical hurdles. Expanding beyond Northern California required more than ambition—it demanded a robust, scalable system. Onground Systems provided the solution, enabling Dang to build a reliable network of trained detailers while automating the scheduling process for clients nationwide.
Educating the Market on Aircraft Detailing
Another major challenge was educating both the industry and the public. Aircraft detailing is more than a simple wash-and-wax—it requires specialized skills to maintain safety and aesthetic standards. Through viral content and professional partnerships, Dang continues to work on raising awareness about the complexity and value of private jet cleaning.
Looking Ahead: The Future of Aircraft Detailing
Ethan Dang isn’t slowing down. His vision for Onground Systems extends far beyond its current reach. Future plans may include integrating APIs with flight scheduling platforms to make aircraft detailing a seamless part of private aviation operations. He’s also exploring AI-driven training solutions to potentially elevate skill levels across the industry.
Through innovation and a forward-thinking approach, Dang is not just building a business—he’s helping to shape the future of aircraft detailing. And with every video posted on @udetailers, he’s inviting the world to see this once-hidden craft in a whole new light.
To learn more about Onground Systems and their modern approach to aircraft detailing, visit www.ongroundsystems.com.
Published by Anne C.
