It is believed that the true reason for the creation of a business is embedded in the DNA. It is the motivation for the development of a business project. When planning a beauty salon, entrepreneur Yuliya Maiboroda envisioned giving women the opportunity to feel beautiful and well-groomed quickly and without compromising their health, allowing them to save time while caring for themselves. This vision led to the creation of YB Professional.
Ten years ago, Yuliya Maiboroda began her career in the beauty industry as a manicurist. The idea of opening a business in this niche came to her frequently, particularly when noticing that not all colleagues in the industry prioritize high-quality standards. Yuliya recalls instances when she had to adjust the work from other salons, dealing with uneven coatings and issues like ingrown nails from improper techniques or fungal infections from insufficient tool sterilization. These experiences strengthened her commitment to opening a salon focused on reliable, safe beauty services.
A perfectionist, Maiboroda has always been highly discerning about the quality of her work. For her, the approach to manicure needed to incorporate effective techniques like the Russian style, which she diligently mastered over the years. When expanding into services like eyelash and hair extensions, Yuliya immersed herself in thorough training to ensure both safe and high-quality results. She also provided general consultations on hair care, ensuring her clients were informed on maintaining their treatments. Consequently, when Yulia began recruiting for her new salon, she upheld strict quality requirements for her team. Despite numerous operational challenges, she prioritized personally selecting staff to protect the reputation of the salon.
With experience, an optimistic outlook, and professionalism as hallmarks, the team at YB Professional reflects Yuliya’s values. To ensure customer safety, the salon implements a 4-stage sterilization process and uses single-use tools where possible. Each procedure begins with the client witnessing the opening of sterilized packages, underscoring YB Professional’s commitment to hygiene and transparency.
Opening a beauty salon is a competitive and costly venture, and the need to stand out extends beyond just branding; it’s about defining a purpose. Yuliya Maiboroda’s approach is a response to the demand for reliable and accessible beauty services.
Yuliya experienced firsthand the difficulty of finding time for beauty routines amidst a busy schedule. To address this, YB Professional introduced The Beauty Chair, a multi-service solution that combines a manicure, pedicure, eyebrow, and eyelash treatment into a single, streamlined session. During a relaxing session in a comfortable chair, clients can receive all these treatments simultaneously from three dedicated professionals. This efficient process is designed to provide a time-saving beauty ritual for busy individuals.
Yuliya also empathized with clients who faced the inconvenience of visiting multiple locations for different services. “My clients can find everything they need in one place,” she resolved, assembling a comprehensive array of services: skincare, massage, manicure, pedicure, eyelash extensions, hair treatments, and permanent makeup.
The expert team at YB Professional stays updated on industry trends to meet the evolving preferences of their clients. Many patrons come not only for treatments but also to discover the latest beauty trends. This dedication to staying current even led one renowned fashion magazine to feature YB Professional’s team on a cover photoshoot.
YB Professional’s team has also supported cinema projects, contributing their expertise to the movie “Angels and Demons.”
In under a year, YB Professional has established a reputation in Los Angeles as a salon that prioritizes a holistic beauty experience. Here, clients can find a sanctuary for relaxation, whether indulging in leisurely treatments with a glass of wine or opting for a quicker transformation in a calm environment.
“It is very important for women to feel confident about their appearance,” says Yuliya Maiboroda. “Their self-esteem often correlates with their self-care. I am deeply fulfilled by the knowledge that I support women in taking time for themselves and enhancing their sense of happiness.”
A business thrives when it aligns with its core values. The smiles and satisfaction of clients are a testament to the success of YB Professional’s commitment to quality and care.
Published by: Josh Tatunay
