Interviewer: Welcome, Elena. It’s a pleasure to have you with us today. To start off, could you tell us about the philosophy behind IQ MD skincare spa?
Elena Janev: Thank you for having me. At IQ MD, our philosophy is centered around enhancing our clients’ natural features. We believe that everyone has unique beauty, and our goal is to magnify that attractiveness while promoting healthy, anti-aging processes in the skin.
Interviewer: With over three decades of invaluable experience in the skincare industry, what inspired you to start this journey?
Elena Janev: My journey in skincare began with a passion for helping people feel confident in their own skin. Over the years, working alongside plastic surgeons and dermatologists, I realized the importance of a holistic approach to beauty. It’s not just about looking good but feeling your best too.
Interviewer: How has the skincare industry evolved over the years, especially in terms of technology, understanding the aging process, and adapting to emerging scientific breakthroughs?
Elena Janev: The last few decades have been revolutionary. There’s been significant progress in both science and medicine, particularly in understanding how our skin ages. At IQ MD, we harness the latest technology to address these aging processes, which helps our clients lead longer, healthier lives.
Interviewer: What are some of the innovative and exclusive treatments uniquely offered at your spa?
Elena Janev: We offer a variety of treatments tailored to individual needs. From advanced facials to cutting-edge anti-aging procedures, our services are all-inclusive. We constantly update our offerings to include the latest in skincare technology and procedures.
Interviewer: What do you think sets IQ MD skincare spa apart from others in the industry?
Elena Janev: Our commitment to understanding and achieving better skin is what sets us apart. We don’t just follow trends; we focus on what genuinely benefits our clients’ skin. Our extensive experience and personalized approach ensure that each client receives the best care possible.
Interviewer: With over 20 years of experience in the beauty spa industry, could you share with our readers the key to success in effectively running and managing a flourishing business?
Elena Janev: Running a business in the beauty industry is quite challenging, as it’s not just about attracting clients but making them regulars. Staff selection, investing in high-quality equipment, and keeping up with new innovations are all critical aspects I could talk about for hours. That’s precisely why I’m now launching online education for professionals. I aim to assist from the very beginning to the end, from opening their own salon to launching and successfully leading in their city’s market.
Interviewer: And for the general public, do you offer any training? Or is your academy solely focused on professionals?
Elena Janev: I deeply care about my clients, and my academy will also offer a course for them. I’ve realized that many women don’t understand today’s beauty terminology, leading to adverse effects when they undergo expensive procedures and end up agreeing to something they don’t fully understand, simply out of trust. It’s important to me that my clients are beauty-conscious,
Interviewer: Finally, what advice would you give to someone seeking to improve their skincare routine?
Elena Janev: My advice is always to understand your skin first. A routine that works for one person might not work for another. Also, never underestimate the power of hydration and sun protection. And, of course, visit a professional who can guide you based on your unique skin needs.
Interviewer: Thank you, Elena, for sharing your insights and expertise with us today.
Elena Janev: It was my pleasure. Remember, when you look your best, you truly feel your best.
Published by: Aly Cinco
