Isabella Barrett is the former breakout star of Toddlers and Tiaras, who went on to be named one of the youngest self-made millionaires in the US at age 6. Investing her money in 5 businesses to date, she has built a mini-empire, landing her on the Business Insiders 50 brands to watch list, and also finance and Yahoo money.
Isabella Barrett is about to turn 18 and take over her company House of Barretti. Recently, Isabella went on the Sean Kelly podcast and spilled tea about how she REALLY made her millions.
Barrett stated that at the height of her fame on Toddlers & Tiaras, she sold 20,000 bracelets a week at Pageant, Cheer, and Dance Conventions. If you were into Dance moms or attended a dance convention, you probably own a Glitzy Girl Bracelet or bling tee made by Isabella’s brand. After selling the company in 2016, Isabella became a millionaire, and her family gave her the option to try Angel Investing. “Angel Investing is when you put money behind an amazing product or business that has everything but capital to grow,” Bella states.
Barrett went on to say out of all five companies, three became top-selling brands on Amazon, and two failed.
In 2019, Isabella’s next move was to follow her passion for fashion and break into making teen apparel.
Her first collection was an equestrian/riding jacket, which, in descriptive terms, was a kid’s blazer and stretch pants. Because no major fashion brand had ever made kids’ sizes in a blazer line, Barrett had to make all the fabric patterns from scratch. The patterns turned out to be extremely valuable commodities, and she sold them to JCPenney for an undisclosed amount.
Now 17, she has built a hugely successful teen brand followed by many of young Hollywood. House of Barretti has a great logo, fun clothing but most importantly and extremely hard to do, Isabella has made the brand feel rich, luxurious, and celebrity-driven. Girls lineup to be a part of her brand. For ad campaigns and modeling, her runway shows are usually sold out five months in advance.
In just four months, Isabella will turn 18 and will take control of the company, but she can’t touch a good portion of her wealth until she is 25 years old. Still, her first purchase at 18 will be her new purple Lamborghini. Labeled as a car girl, Isabella has been spotted many times in LA racing cars on the track and works as the official teen ambassador for exotic car company Str8updriven.
Published by: Martin De Juan
