Chiropractic care has become one of the most sought-after services in recent years. The demand for chiropractic care has increased significantly in the past decade, especially among adults aged 18-65. This is primarily because more and more people are becoming aware of the benefits of chiropractic care and how it can help them feel better overall. The advent of social media has also become a big part of this surge of information, and Dr. Jimmy Sayegh has successfully leveraged the medium to insurmountable heights.
Jimmy Sayegh, more famously known as the “King of Cracks,” is a first-generation Arab-American chiropractic physician specializing in acute and chronic musculoskeletal disorders as well as sports injuries and rehabilitation. He established his renowned chiropractic practice with a singular dream in mind: becoming a sports chiropractor. After almost a decade since his practice’s inception, he has risen to the top of the industry, building an enormous social media presence in the process.
Shining a light on the benefits of chiropractic care, the King of Cracks has amassed over four million followers worldwide across all his social media platforms. He creates educational content that explains the many benefits of chiropractic care as a natural alternative to health care in improving overall health and wellness.
He found his footing in the digital space by creating engaging content that began his rise to prominence in 2019. He would often post astounding ASMR crack sounds during his chiropractic therapy sessions on his social media accounts, which quickly gained a lot of buzz. Upon posting, his content would immediately go viral, popularizing the ASMR crack sound and setting many viral trends on Instagram and TikTok.
Many people would refer to him as the king of chiropractic, earning him the moniker King of Cracks. As more and more people gained interest in his content, the King of Cracks decided to make it more educational and finally give the spotlight to chiropractors all over the world. He began recording patients’ treatments to display the importance of maintaining a healthy body and spine while showcasing his unique treatments and adjustment techniques.
The King of Cracks has come a long way from his humble beginnings as an upstart chiropractor. Through his immense social media influence, he has managed to work with A-list celebrities such as Ava Duvernay, Ross Mathews, and Larry Hernandez. He has also worked with professional athletes, including DK Metcalf and Karim Benzema, to name a few. Nowadays, he is looking to inspire future chiropractors to reach for their dreams and break the boundaries of the industry. In addition, he hopes that many aspiring chiropractors will follow in his footsteps and show the world the amazing work they are doing by elevating their patients’ quality of life.
“The field of chiropractic is such a diverse one that gives us as licensed professionals the ability to make changes in the lives of many through non-invasive treatment therapies. The instant gratification of relief a patient experiences when they hear that crack sound is one no one else can describe, and being able to see so many reactions is priceless,” shared the King of Cracks.
In the near future, Dr. Jimmy Sayegh hopes to grow his brand to even greater heights. He plans on opening several official locations all across the United States and all over the world. In addition, he envisions mentoring future chiropractors and physical therapists to help his niche grow and allow them to work hand-in-hand with medical professionals. Chiropractic care is on the rise, and it is all thanks to the King of Cracks, who is making the world a better place, one crack at a time.
