Oklahoma City, OK – In an era where authenticity in hip-hop often takes a backseat to commercial success, J French is rewriting the narrative with his latest single, On On & On. A multi-faceted artist, producer, and instrumentalist, French continues his mission to uplift and inspire through music that speaks to the soul while addressing the fractures in society.
Produced by J French and Matt Monaco, On On & On is more than just a song—it’s a movement. With its vibrant production and poignant lyricism, the track captures the essence of hip-hop while offering listeners a message of resilience and hope. “The mental health crisis, the erosion of trust, the lack of unity—we see these issues every day,” says J French. “But this song reminds us that the world around us doesn’t have to define who we are. We can rise above.”
The Need for Authenticity in Hip-Hop
The music industry is increasingly dominated by fleeting trends, but French is steadfast in his pursuit of something deeper: truth. “Authenticity is the biggest challenge in hip-hop today,” he explains. “Too many artists are chasing numbers instead of impact. If enough people push this movement forward, we can change that.”
This commitment to artistic integrity isn’t just talk—French’s career reflects it. From his debut single Feel Like I’m on Dope in 2014 to his critically acclaimed album All Love in 2023, which debuted in the Top 10 on iTunes, French has built a reputation for music that moves beyond entertainment to spark conversation and introspection. His work has been featured across major platforms, from BET and MTV to Nike and the NFL.
A Legacy of Innovation and Influence
J French’s artistry is shaped by his diverse talents. A true multi-instrumentalist, he plays the cornet, piano, xylophone, violin, and drums—an uncommon versatility in today’s rap landscape. “I don’t do this for money. I do it because I love it. And when you love something, you give it everything you have,” he says.
This dedication extends beyond music. As a Grammy voter, Grammy U mentor, and TED Talk speech coach, French is committed to shaping the future of both hip-hop and culture at large. His artistic lineage also plays a role—he is the son of four-time Grammy-winning reggae percussionist Brother Num and a distant cousin of Kanye West, placing him in a legacy of musical excellence.
Impact Beyond Borders
With a fan base that spans generations—from five-year-olds to 80-year-olds—French’s music transcends demographics. “Music is too important for us to care only about profits. It should make people feel good, make them think, and remind them of their own power,” he emphasizes.
The upcoming On On & On music video visually embodies this philosophy. Designed with colors that mirror the song’s energy, it creates a sensory experience that amplifies its message of perseverance and positivity.
Join the Movement
J French is more than an artist—he’s a visionary using his platform to ignite change. With On On & On, he invites listeners to embrace authenticity, rise above societal pressures, and find their own path forward.
On On & On is now available on all major streaming platforms. For more information, visit https://vyd.co/OnOnOn and follow J French on social media @jaguarjfrench_.
