One does not have to be an expert to run a successful business or become an accomplished entrepreneur. It’s not uncommon to hear about entrepreneurs trying a hand at something and starting their businesses without enough background and financial backing — yet succeeding at their business. Jordan Hardgrave is no stranger to this type of success story.
When Jordan Hardgrave first started his journey in pursuing entrepreneurship in 2018, the only business experience he had was operating a lemon stand at a few garage sales when he was a kid. Beyond that scope, he had no real educational background on how to start a business and turn it into a successful venture.
However, one brilliant idea about online course sales granted him enough passive income to pay his bills while also allowing him to transform the lives of people in need all around the world. But it was not an easy task, and getting to enough passive income to support his family proved to be the greatest challenge in his life. The number one lesson he learned as a businessman and passionate life coach is that one’s product needs to be significantly better than the existing and upcoming competition to prevent getting crushed and shut down. He picked up this philosophy from watching an interview with billionaire Elon Musk, the CEO of Tesla and SpaceX. Putting this principle into practice catapulted the success of Jordan Hardgrave and established his place in the entrepreneur industry.
Before launching the first edition of his online course, he bought all his competitors’ products and studied its value to the target market. In a way, this is his “starting capital” in developing his unique and distinctive online course that goes over some details about the teachings of his life coach lessons.
Jordan Hardgrave is a certified life coach through the National Association Of Cognitive Behavioral Therapists (NACBT) and a certified trauma-support specialist under the Arizona Trauma Institute (ATI). His experiences in being a life coach and trauma-support specialist allowed him to curate his personalized online course dealing with people suffering from trauma and other life struggles or challenges.
Because he studied his fellow entrepreneurs’ style of teaching online courses, it gave him an idea to incorporate some information that his competitors did not tackle before. He made sure to create content that would cater to his audience’s specific needs.
Another thing that sets him apart from the rest is that he offers a 110% money-back guarantee for his online course, which is quite helpful in attracting potential customers. His online course is also straightforward and organized as opposed to others’ content, which is very hard to follow, and the information provided was scattered.
Besides his online course, Jordan Hardgrave also maintains a Youtube channel where he first got the suggestion and requested to start an online course that elaborates on the topics he discusses on his channel. His followers informed him that other people’s existing materials were too complicated and did not care for reliable and sure results.
He wanted to fulfill his purpose in helping others; that is why he decided to start his online course, and the efforts paid off. His willingness to provide better content to the people allowed him to provide for his family doing what he loves while still targeting to help people.
Check out his online course on his website.