As all of the world gropes for a way out of this dark time, very few companies and organizations are standing out as they employ uncommon and strategic ways to survive the pandemic. Fashion company JPure is one of the few companies that thrived during one of the world’s biggest challenges to date. As it shines its brightest, people are seeing hope and starting to believe that something good is coming out of this world crisis.
As multiple companies, big and small, were forced to close shop or temporarily stop operations due to the strict quarantine protocols, JPure founder Joshua Smith Bowman and his whole team opted to press on and make a lasting impact on the community by giving out over 9,000 masks to individuals living in impoverished communities in the country. Additionally, the company was able to give away 600 masks to delivery drivers and parcel carriers since they, too, are risking their lives just so some businesses can continue.
JPure has become an impressive example to many companies not just in the country but also around the world. They show that in a time of crisis, people can choose to rise up and do something significant to help those that are affected the most. Joshua Bowman and his team also made the necessary sacrifices in order to sustain the company. Opting not to receive their salaries until the end of the year just so they can invest in relevant equipment that they will be needing to take their business to the next level is an admirable decision in itself. Joshua has successfully sparked unity and self-sacrifice at a time when almost everyone is just concerned about themselves.
Interestingly, JPure is now one of the world’s first fashion brands to produce and own all their production needs — from equipment to talents, music, logos, and even sponsors in every event. Joshua believes that this is the future of every thriving fashion house around the world as this not only makes everything a lot easier and faster; it is also a form of diversification that can generate more revenues. After successfully acquiring all the equipment they needed, the company was able to effectively and seamlessly produce three photoshoots during the pandemic. Moreover, they were able to mount two soirees that were compliant to social distancing and other health protocols.
By using their own equipment, the JPure team is able to grow their brand at a speed that they did not achieve before. This was made possible by utilizing the company’s six-figure revenue in the last few months to invest on tools and equipment, a website, and designing their own original products. They also actively do social media and street promotion to create a strong awareness of their brand.
Founder Joshua Smith Bowman sees JPure transforming into a conglomerate, an exciting corporate ecosystem that almost resembles a one-stop shop for many of their clients. From makeup artists to wig creators and suppliers, Joshua intends to synergize with them and eventually buy them out to form a formidable and larger company. In addition to this, Joshua is looking forward to the possibility of attracting investors so they can increase the value of the company.
The pandemic did not only make JPure shine its brightest, but it also opened new and more promising opportunities for the company. With Joshua Bowman’s vision in place, the company can be expected to create new waves in the coming years.