The immeasurable popularity of the vegan lifestyle, especially over the past few years, has led to a large-scale shift in eating behaviors. Countless content is released on a daily basis, providing information about meals to make and drinks to prepare for those interested in or committed to the vegan diet. However, the food industry is not the only arena where veganism is highly visible. The makeup industry has also embraced its appeal, and one of the companies who have emerged as a go-to provider of vegan products is Victor Solano’s JR Solano Brand.
JR Solano Brand is a product of its founder’s desire to introduce products that will positively affect people’s skin. Finding inspiration from his friend Neny Barbie, an influencer who has never worn makeup before and only entertaining the use of natural products, Victor Solano decided to develop a vegan makeup line for her as well as for those dedicated to taking good care of their skin.
At the core of this beauty institution that offers vegan cosmetics, anti-aging face creams, apparel for men, women, and kids, and home decorations is the hope to promote beauty without cruelty. The 100% vegan products that JR Solano Brand takes pride in are not only cruelty-free but also paraben and gluten-free.
Made in Canada and distributed in the United States and worldwide, the cosmetics and creams available through this go-to beauty venture are accessible to people looking for safe and ethical products. And due to its high-quality items, Victor’s brainchild has received numerous accolades and favorable reviews from customers. Moreover, it has been able to compete with its peers in the saturated beauty industry because of its wide range of offerings. Because it also delivers clothes for men, women, and children, JR Solano Brand has reached and catered to a diverse set of patrons.
Although cosmetics and clothes are at the center of this brand, they do not lie as the sole reasons why JR Solano Brand is gaining traction in the industry and attracting beauty enthusiasts’ attention. As an entrepreneur, Victor’s story and the mission behind his enterprise have also drawn in the crowd for its inspirational message.
Having received minimal support for his plans to establish a start-up, Victor Solano faced and had to overcome a lot of hurdles. He had to contend with relatives who did not believe in his business’s feasibility and, most notably, had to figure out the logistics of founding a venture in the middle of a pandemic.
But passionate and driven to translate his vision into reality, this rising entrepreneur launched JR Solano Brand despite the odds and harnessed the power of the virtual space as an alternative market. And now, with his mother’s daily encouragement, Victor is a proud owner of a growing business that has much to offer to customers worldwide.
In the future, JR Solano Brand looks forward to being people’s favorite provider of cruelty-free vegan products. And on its way to the top, it plans to also target a different form of cruelty by creating a foundation intended to help victims of abuse as well as individuals with no sources of income.