With the many accolades and recognitions tied to his name, Tony “Rocks” Estrada is genuinely one of the most successful Latino publicists in today’s entertainment industry. He is an influencer, Tecla Award Winner Miami 2018, and owner of T. Rocks Entertainment located in Los Angeles, CA. Tony has played an instrumental role in helping upcoming artists place one foot in the door and establish a lasting career in the cutthroat entertainment scene.
Tony’s career in PR is fueled by passion. As a self-made entrepreneur, he has worked his way through the PR scene and built a growing empire that has helped countless artists reach for the stars. His journey started when he was just a young visionary, mostly working for radio and TV programs to cover various notable events, including the Latin Grammys, Premios Lo Nuestro, Premios Juventud, and Latin Billboard. After being in the landscape for years, Tony has shown unmatched dedication, which led him to reap many awards and recognitions, such as during the Premios LGBT Hero Awards 2014 as “the most popular in his community in Los Angeles.”
In addition, he was also nominated for Premios Tecla Awards for Hispanicize Affiliated with Telemundo and won the award for Best Social Media Content Creator. With recognition-backed credibility up his sleeve, Tony is truly a publicist like no other in LA.
As Tony continued to venture deeper into the world of PR, he gained more experiences which guided him to reach bigger things, allowing him to efficiently reach greater heights and break glass ceilings. On a mission to help rising artists rise to the top of the entertainment industry, Tony founded his own company and PR team, T Rocks Entertainment. Although he had his fair share of struggles building the company from the ground up, Tony shared that he remained motivated throughout the process and proved that hard work would never betray one who dreams.
“I dedicated myself to finding ways to better myself every day. I’m not the type to worry about others in a sense of comparing myself to see who has more. The sun comes out for everybody, so we need to shine and let others do the same,” he explained.
While it may be overwhelming and easy to compare oneself to others, especially in the entertainment industry, Tony helps his clients focus on their own growth. The publicist guides them to fix their eyes on things that truly matter for their professional advancements. The CEO executes how focusing on one’s own success is more meaningful through his way of providing undivided attention to every client’s need.
Tony and T Rocks Entertainment are currently seen as industry leaders, especially among rising Latin artists. The Latino publicist has successfully penetrated LA’s PR scene through his unmatched work ethic, creativity, and leadership. Without a doubt, Tony will continue to help many other musicians to find their niche and stake their claim in the entertainment scene regardless of whatever roadblock lies ahead. Tony aims to continue uplifting and empowering artists through his skills, pushing them to reach their maximum potential, one PR strategy at a time.